Marketing Associate, CRM

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

The Opportunity: 

As a CRM Marketing Associate within the Ecommerce & DTC organization, you will be responsible for planning, evaluating and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push and more. You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledgebase. As a voice of the team, you will understand and confidently communicate best practices and team learnings to our partners. You must be data-driven and consumer-obsessed in how you approach your work.

You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand and National Account teams to deliver campaigns that meet business objectives.

What Your Impact Will Be: 

• Own and manage the CRM approach and business impact for your assigned categories / business unit.
• Build and manage the CRM calendar, in collaboration with the Senior CRM Manager.
• Contribute to creative briefs and partner with in house creative teams to develop assets and copy.
• Align with the Senior CRM Manager to define and refine audience strategy for all campaigns.
• Project manage all campaigns, from handoff / specifications through development, QA and execution
• Build campaigns and flows in Klaviyo, ensuring work flows support the audience strategy, scheduling and other rules as defined in campaign briefs
• Coordinate with Merchandising and cross functional partners to deliver effective link strategies that create BIC consumer experiences and drive business outcomes.
• Identify testing opportunities, execute with guidance, and share learnings across the team.
• Lead campaign QA, ensuring copy, creative, tagging, and links are accurate and error free.
• Provide campaign reporting and actionable, data-driven insights to the team and cross functional partners.
• Assist the Senior CRM Manager in analyzing campaign performance and identifying areas of opportunity for optimization.
• Actively contribute to and help shape the CRM Learning Agenda, continually testing and innovating across campaigns.
• Serve as a spokesperson for CRM best practices with internal and external partners, ensuring consistency and excellence across campaigns.
• Establish strong, collaborative working relationships with internal stakeholders and external vendor partners.
• Auditing and optimizing flows
• Demonstrated initiative in identifying opportunities, testing, and driving new learnings.

Success Metrics / KPIs

• Improvement in consumer engagement metrics (e.g., email open and click through rates).
• Health of the consumer file, measured by growth, reactivation, and active rates.
• Delivery of campaigns on time and without errors.
• Positive cross functional feedback on collaboration, partnership, and reliability.
• Quality and timeliness of creative briefs and campaign deliverables.

What We’re Looking For:

• 2-3 years in hands-on email strategy and operations roles – Klaviyo experience a strong plus
• 3+ years experience in a DTC ecommerce or multi-channel company
• Experience in multi-brand retail a strong plus
• Highly detail-oriented, with strong project management and time management skills
• Data savviness and ability to drive insights from data
• Flexibility to adapt to changing needs and urgent timelines
• Excellent communication and collaboration skills, including PowerPoint skills
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy