Market Manager On and Off Premise Downstate Illinois

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What You Can Expect

• Leadership: Lead the On and off Premise channels in the Downstate Illinois market to understand, develop, and implement key customer initiatives for the entire Brown-Forman portfolio. Lead appropriate programming across both the on and off premise channels, allocating resources appropriately. Establish positive customer rapport at all levels in all assigned accounts. Champion efforts to win at the point of purchase across multiple accounts.

• Create Impact: Design, develop, and implement key customer-focused win-win initiatives that enhance Brown-Forman and customer profitability. Conduct business performance reviews in accordance with achieving customer plans. Provide annual customer overview for brand teams.

• Build Relationships: Establish and nurture positive customer relationships across the assigned territory. Collaborate with Brown-Forman's National/Regional distributor account team to ensure effective execution of Independent and Chain programs, and work with Marketing Managers to drive commercial excellence in programming.

• Drive Success: Work to encompass the development of brand-building plans that are successfully executed in collaboration with the distributor in Downstate Illinois.

• Win at Point of Purchase: Champion the on and off Premise efforts at the point of purchase, ensuring superior distributor execution of brand initiatives.

• Connect: Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.

Planning & Analysis

• Strategize: Lead on and off premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.

• Agility: Coordinate communication of plan adjustments based on market performance and success.

• Manage Budgets: Manage budget responsibilities to drive financial success.

Distributor & Agency Management

• Be the Key Contact: Serve as the primary contact with Downstate Illinois distributor contact, as well as the main point of contact for key account groups, covering the entire Brown-Forman portfolio. Ensure accountability for the implementation and execution results of the Brown-Forman business plan.

• Activate Programs: Develop and ensure the proper activation of all on and off premise programs.

• Lead Initiatives: Oversee the execution of on and off premise pull programming and all branded initiatives. Manage the execution of National/Regional programming, including Independent and Chain programs, through distributor account teams. Manage and track Territory Marketing Funds budgets in Downstate Illinois, develop and lead monthly distributor sales meetings, conduct regular brand training, and coach distributor salespeople on Brown-Forman brands while providing constructive feedback.

• Activate Programs: Develop and ensure the proper activation of all on and off premise programs.

What Makes You Unique

• Experience: Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.

• Coaching: Strong coaching and sales training skills.

• Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders including distributor and agency partners, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.

• Enterprise Mindset: Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.

• Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software. 

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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