Market Intelligence Associate (Bilingual Chinese)

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 6 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

This role serves as our team’s cultural compass. This isn't just about translation, it’s about transformation. You will bridge the gap between the team and the Chinese American community by identifying "micro-trends" on communities and platforms and translating those insights into actionable marketing strategies.

The ideal candidate possesses a deep, nuanced understanding of the Chinese American identity, values, and digital behaviors, ensuring the team resonates authentically with Chinese Americans.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Cultural Trend Spotting:
  • Monitor and analyze emerging trends within the Chinese American community across major US platforms and Chinese platforms such as RedNote, Bilibili, WeChat, and Weibo.
• Strategic Insights:
  • Translate Chinese American cultural nuances into insights for the broader team to inform campaign creative and messaging.
  • Act as the "cultural lens" for marketing assets, ensuring visual language, slang, and references are accurate and tonally appropriate among Chinese Americans.
• Community Engagement:
  • Track sentiment and conversations within local Chinese American digital hubs to identify opportunities or risk mitigation.
• Marketing Support:
  • Support senior team members in maintaining marketing tracking metrics, dashboards, and reporting tools to help monitor campaign performance and key business KPIs.
    Assist with organizing and updating marketing performance data, ensuring reports and dashboards remain accurate, timely, and easy for cross-functional teams to reference.
• Competitive Analysis:
  • Report on how competitors (both domestic and international) are engaging with Chinese American consumers in the gaming, tech, and entertainment sectors.

Work Experience

• 2+ preferred years of experience in community management, social media management, digital marketing, consumer insights, product marketing, or market research preferred.
• Experience in navigating and utilizing Chinese social media ecosystems (e.g. RedNote, Bilibili, WeChat, and Weibo).
• Experience in gaming, entertainment, technology, or digital media preferred

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, Sociology, or a related field

Knowledge/Skills

• Strong communication skills
• Native-level fluency in Chinese (reading and writing) and English
• A demonstrated, sustained engagement with Chinese American communities, with a nuanced understanding of both "traditional" values and the "Gen Z/Millennial" diaspora experience/audience.
• Ability to take cultural observations and turn them into structured, logical recommendations
• A passion for and foundational knowledge of Gaming
• Strong familiarity with MapleStory preferred

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $60,000 - $80,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.

Beware of Recruitment Scams

We have been made aware of fraudulent recruitment activities by individuals falsely claiming to represent Nexon America. Our recruiters will only contact you from official company email addresses ending in @nexon.com and will follow a formal interview process. We will never request for payment or personal financial information such as photos of government-issued identification during the recruitment process or offer a job without a formal interview process. If you receive suspicious email, we advise you to mark the email as junk or spam, so your email provider will block future messages from the sender.