The Market Engagement Manager will support sales teams by developing sales enablement tools, training programs, and analyze sales processes to enhance efficiency and revenue generation.
About Avalere Health
At Avalere Health, we are powered by a single, unifying mission to make EVERY PATIENT POSSIBLE. Our three capabilities – Advisory, Medical, and Marketing – move as one, seamlessly collaborating to ensure every patient is identified, supported, treated, and cared for, equally.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
Location: Remote US and/or hybrid (Washington DC)
About the role
Avalere is seeking a Market Engagement Manager (MEM) to join our Client Partnerships practice, a core sales function that drives sales, business development, and revenue generation activities across the firm. The MEM will equip sales teams with the sales enablement support, content, and tactical organization they need to successfully engage buyers, and work collaboratively between sales, marketing, and subject matter experts to increase revenue, shorten the sales cycle, and improve forecast accuracy.
About Advisory
The Advisory capability within Avalere Health is focused on the intersection of business strategy, public policy, and patient access. Based in Washington, DC, we work with a diverse range of clients spanning pharmaceuticals, biotech, health plans, government, providers, advocacy and patient groups, and other organizations who seek to improve the healthcare system. Avalere’s experts span 150+ staff drawn from Fortune 500 healthcare companies, the federal government (e.g., CMS, OMB, CBO, Congress), top consultancies, and nonprofits. The firm offers deep substance and perspective on the full range of healthcare business issues.
What you'll do
- Support development of the Business Development Strategy for assigned functional sales areas.
- Develop and implement a comprehensive sales enablement strategy that drives achievement of the goals in the Business Development Strategy.
- Design and maintain sales enablement tools, centralized resources, and content, including playbooks, sales scripts, and presentations.
- Create and administer email outreach campaigns through sales automation tools like, Outreach.io to generate new pipeline.
- Create target lists of new prospects through contact databases like LinkedIn and Zoominfo.com to use in outreach campaigns.
- Collaborate with marketing to ensure alignment of sales and marketing strategies, and to create compelling sales collateral.
- Analyze sales processes and performance data to identify areas for improvement and implement solutions.
- Provide ongoing support to the sales team, including new hire onboarding and continuous education.
- Create, manage, and deliver training programs and materials to improve the effectiveness and efficiency of the sales team.
- Monitor and report on the effectiveness of sales enablement initiatives, using data and feedback to drive continuous improvement.
- Stay current with industry trends, sales techniques, and competitive landscape to ensure the sales team has a competitive edge.
- Drive proposal development for a subset of opportunities.
Key performance indicators
- KPIs:
- Percentage of Account Executives and Initiatives achieving their sales quotas.
- Volume of pipeline generated from outreach activities
- Frequency and effectiveness of sales materials being used by the sales team.
- Correlation between content usage and sales success (e.g., higher close rates when certain materials are used).
- Feedback from sellers on the usefulness and quality of enablement programs and resources.
Sales Productivity:
Content Utilization:
Account Executive and Initiative Team Feedback
About you
- Bachelor's degree (and/or equivalent years of experience)
- Working knowledge of healthcare issues and the life sciences industry
- 3+ years experience in a high-performance sales organization in sales, enablement, or learning and development
- Strong understanding of the sales environment, including sales content, tools and training
- Experience with customer relationship management (CRM) platforms (e.g., Salesforce), content management, and learning management systems
- Demonstrated ability to build internal relationships with sales and marketing
- Excellent written and verbal communication skills
- Experience in preparing and proofing documents for senior-level audience
- Demonstrated ability to be flexible in a fast-paced environment
- Strong ability to multi-task and can prioritize work streams effectively under deadline, with timely execution and resolution of action items
- Highly organized with strong project management skills
- Exceptional communication skills
- Ethical, confident, and creative, with a persistent "can do" attitude
- Commitment to working in a team environment with an emphasis on collaboration and maintaining positive relationship with colleagues and clients to achieve solutions-oriented goals
- Proactive mindset and approach, ability to think several steps ahead of known client and teammate needs, and suggest improvements to existing processes
- Open to feedback and learning; willing to coach and teach others
- Familiar with developing and maintaining sales plans, managing multiple initiatives/work streams simultaneously preferred
- Advanced Microsoft Office skills such as PowerPoint, Excel, and Word
NOTE: This role is not primarily a digital marketing or customer service role, so candidates with work experience exclusively in those areas are unlikely to advance in the evaluation process.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
LinkedIn
MS Office
Outreach.Io
Salesforce
Zoominfo.Com
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