Manger, Media Strategy & Planning

Job Description

The Manager, Media Strategy and Planning is responsible for assisting in the development and execution of domestic paid media plans for Starz Entertainment (STE), specifically ensuring that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to performing regular maintenance on all paid media campaigns. They will need to possess experience in managing multi-tactical media plans across all media channels (TV, Digital, Social, OOH, Print, Audio). This is a fast-paced, multi-faceted position that requires organization, communication, and creativity at a high level.ResponsibilitiesMedia Strategy & Planning

• Support the development of paid media strategies and plans across STARZ Originals, Brand, Affiliate, and Trade initiatives.

• Execute and optimize paid social campaigns hands-on across Meta, TikTok, Reddit, X, Snapchat, Pinterest, and emerging platforms.

• Partner with the media agency to translate campaign objectives, target audiences, and marketing priorities into effective cross-channel media strategies.

• Evaluate media plans, audience strategies, platform recommendations, flighting, and budget allocations across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.

• Stay current on emerging platforms, audience behaviors, targeting capabilities, and media opportunities to inform campaign recommendations.

Campaign Management & Optimization

• Manage day-to-day agency and partner communication, ensuring campaigns are executed accurately, efficiently, and on time.

• Track campaign budgets, timelines, placements, creative needs, and key deliverables across multiple campaigns.

• Monitor campaign performance and partner with agencies and Analytics to identify optimization opportunities and measure against campaign objectives and business KPIs.

• Synthesize campaign reporting and performance data into actionable insights and recommendations to inform ongoing and future media strategy.

• Manage financial stewardship of media investments, including budgets, savings, make-goods, and credits.

Creative & Cross-Functional Collaboration

• Partner closely with Creative, Marketing, PR, Digital/Social, Direct Response, Research/Analytics, Affiliate, and other teams to ensure alignment across campaign priorities.

• Manage media creative needs, specifications, deadlines, and delivery, helping identify the right assets and messaging for different audiences and platforms.

• Develop briefs and support RFPs for media partners, custom opportunities, and strategic partnerships.

• Build and maintain strong relationships with media partners and vendors to support effective executions and identify new opportunities.

Qualifications

• 4+ years of experience in media planning, entertainment marketing, agency, client-side media, or a related field.

• Hands-on experience building, managing, and optimizing paid social campaigns is required, with direct experience working within paid social buying platforms.

• Strong understanding of paid media planning and execution across Linear, Digital, Social, Streaming/CTV, OOH, and Audio.

• Experience managing media agencies, campaign budgets, audience targeting, optimization, and performance reporting.

• Strong organizational and project management skills, with the ability to manage multiple campaigns, budgets, timelines, and priorities simultaneously.

• Strong communication and presentation skills, with demonstrated experience working across cross-functional teams.

• Experience in streaming, television, or entertainment is preferred. 

Compensation & Benefits

• Estimated Starting Range: $67,200 to $101,745 per year (Note: The salary range listed above is specific to the locale for our Los Angeles, CA office.)
  • The posted salary range represents the good-faith estimate of what STARZ reasonably expects to pay for this position at the time of initial hire. Individual compensation decisions are based on a variety of job-related, non-discriminatory factors, including but not limited to the candidate’s relevant experience, specialized skills, qualifications, education, and specific office location.
• Total Rewards Package: In addition to base salary, full-time employees are eligible for a comprehensive benefits package including medical, dental, and vision insurance, and a 401(k) retirement plan with company match. Our time-off program includes ~20 paid company holidays annually, accrued vacation time (with accrual rates scaling and capped based on tenure), 80 hours of front-loaded sick leave each year, and 5 days of front-loaded wellness leave each year. This position is also eligible for a discretionary annual bonus with a target percentage determined by role level; actual payout is not guaranteed and remains dependent upon individual performance, company performance, and leadership approval.

Application Deadline

Applications will be accepted on a rolling basis. The company expects this hiring window to remain open at least until January 9th, 2027 but reserves the right to close the posting sooner if a high volume of qualified applications are received.

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Our Benefits

• Full Coverage – Medical, Vision, and Dental

• Annual discretionary bonus and merit increase

• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.