Manager, Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $85,000 - $95,000, bonus eligible

LOCATION: Golden Road Brewing Company

SCHEDULE: On site, Monday - Friday

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

Golden Road Brewing was founded in 2011 to bring delicious, California-inspired craft beer to the Los Angeles area. Now available nationwide, Golden Road is known for its best-selling Mango Cart, a perfectly balanced craft wheat ale made with real mango. Visit Golden Road’s Southern California pubs at their original Atwater Village location, or stop by Grand Central Market in Downtown LA, Anaheim, and Huntington Beach. For more information, check out www.goldenroad.la or follow @GoldenRoadBrew and @MangoCartBeer

ROLE SUMMARY:

As the Trade Marketing Manager at Golden Road, you will play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry. Collaborating with sales teams, distributors, and stakeholders, your focus is on creating impactful trade marketing programs aligned with Golden Road Brewing's brand identity. Responsible for the Golden Road Portfolio, your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, and overseeing merchandise for both on and off-premise trimester programming. Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, and venue execution. Moreover, you oversee asset management across various digital platforms. Join us in shaping Golden Road Brewing's success and making a lasting impact in the craft beer market.

JOB RESPONSIBILITIES:

• Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan. This plan will include channel architecture, asset coordination and development, consumer profiling, route to market and consumer journey.

• Work collaboratively with the other functional teams within the broader Golden Road marketing organization to ensure tactical execution of the trade and merchandise plan; voice, home market, and visual.

• Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion.

• Work in coordination with the Golden Road Sales Team and assist in their sales efforts both within the wholesaler network and in-market through cohesive trade, POCM, on/off premise tools, and programming strategies.

• Liaison with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategy pressure-testing for trade and merchandise programs.

• Work in collaboration with Golden Road’ trade agencies on the development of annual/trimester trade playbooks, messaging, overall look/feel of the brand at trade, and campaign execution.

• Develop clear and cohesive brand briefs for cross-functional collaboration within the marketing org.

• Present ideas, concepts, and strategies upstream to the Brand Managers and the Director of Marketing.

• Develop and maintain the inventory of merchandise as well as the development of new items designed to engage with the Golden Road consumer.

• Management of merchandise inventory with the collaboration of Craft West Merchandise Manager for sales related merchandise platforms.

• Management and organization of all trade assets across digital platforms.

• Strong strategic communication internally and externally ensuring the Golden Road Brands are represented as best-in-class across all channels.

JOB QUALIFICATIONS:

• Bachelor’s Degree required.

• 5+ years’ experience required with a background in marketing, trade marketing, merchandising, e-commerce, or other CPG companies.

• Capable of balancing the pressure of high-volume productivity with outstanding quality of work.

• Ability to manage a broad portfolio of activations, assets, and campaigns.

• Experience managing external client teams and/or agencies, with a keen ability to drive engagement and performance.

• Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.

• Creative, resourceful, has attention to detail, is self-motivated and can handle multiple issues at once while helping contribute to a positive work environment.

• Excellent time & project management skills as well as written and verbal communications skills.

• Awareness of the craft beer consumer, and adult-beverage industry preferred.

WHY ANHEUSER-BUSCH:  
Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!