Manager, Social and Content Insights & Analytics

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

As a Manager of Social and Content Insights & Analytics at Visa, you will play an important role in shaping our approach to social media measurement and content strategy. Working closely with the Content Development and Distribution team, you will help ensure Visa’s presence across social platforms and deepen engagement with priority communities. Your work will focus on identifying and targeting key audience segments, supporting real-time optimization, and driving actionable insights to amplify content with the highest cultural momentum. You will collaborate with internal teams, agency partners, and social channels to leverage analytics and develop innovative strategies that align with brand and business objectives. This position requires curiosity, creativity, and analytical expertise to bridge technical analysis and business decision-making, ensuring Visa remains at the forefront of social innovation and engagement.

Key Responsibilities

• Support the measurement framework for Visa’s content engine and calendar, including initiatives across social and creator-led content.
• Assist in recommending tools and analytics to measure social’s impact on brand outcomes.
• Contribute to defining strategic audiences and creating impactful sub-cohort groups for messaging.
• Collaborate with global, regional, and local teams to ensure unified results and shared learnings.
• Work with Marketing analytics and data practice teams to leverage tech platforms for enhanced analytics.
• Assist in developing new data and analytics agency partnerships for consistent content and community presence.
• Advocate for testing innovative approaches and alternative data sources.
• Support integrated channel strategies and understand testing tools for each platform.
• Partner to measure and execute social content connected to global campaigns and real-time event activations.
• Contribute to analytics supporting organic, paid, and combined social content strategies.
• Feed learnings into the insights engine to activate timely trends and drive social innovation.
• Participate in Visa’s entry into emerging social channels and synthesize findings and recommendations.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Bachelor’s Degree in Degree in marketing, market research, operations research, or an Advanced degree (Masters/MBA/JD/MD) with 4 years of work experience
• Experience managing insights and analytics in digital and social media environments.
• 2+ year(s) of experience using SQL/Excel to support analysis and ad hoc reporting for strategic purposes from large data sets working with large data sets and reporting tools such as Tableau, PowerBI, Datorama, Google DataStudio etc.
• Expertise in media analytics roles with experience in agency, social channels, listening, and/or brand-side management of targeting and measurement.
• Proficiency with channel-specific tools for targeting and analytics (e.g., Meta A/B testing, TikTok, Instagram, YouTube, X, LinkedIn).
• 2+ year(s) of experience building and managing social listening reporting and queries working with large data sets and reporting tools such as Talkwalker, Meltwater, Spinklr, BrandWatch, etc.
• Experience driving integrated measurement plans to amplify and learn from digital marketing campaigns.
• Demonstrated ability to use research for insights and strategic business decisions, communicating complex topics in an understandable way.
• Strong leadership and collaboration skills across global and local teams.
• Creative thinker with a track record of increasing engagement on established and emerging social platforms.
• Ability to act quickly and rally teams around shared visions.
• Strong business intuition, analytical/critical thinking, and inquisitiveness in data analysis. Ability to transition from technical research to practical business applications and influence results. Proactive self-starter with leadership experience and a desire to mentor and grow teams. Change agent with a history of developing new ways of working.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 161,400.00 to 258,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.