Leads eCommerce and marketplace sales planning, including annual financial plans, seasonal strategies, forecasting, scenario planning, promotional planning, and business reviews. Analyzes digital commerce KPIs such as revenue, conversion, traffic, customer acquisition, margin, and sell-through to identify growth opportunities and risks. Partners with merchandising, marketing, operations, digital commerce, and IT teams, while improving planning processes, reporting, forecasting methods, and developing planning talent.
Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Manager, Sales Planning - eCommerce in Novato, CA. where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Lead: Lead sales planning strategies across the eCommerce and marketplace business. Develop annual financial plans, seasonal sales strategies, and in-season forecasts that align revenue objectives, category growth opportunities, and business performance goals while supporting the overall digital commerce strategy.
- Drive: Drive forecasting and commercial planning by leveraging historical performance, customer behavior, digital commerce trends, promotional activity, and market insights. Lead scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decision-making that maximizes revenue and profitability.
- Partner: Partner closely with Merchandising, Digital Commerce, Marketing, Operations, and IT teams to align business strategies and deliver growth objectives. Collaborate with leadership to develop actionable sales plans, evaluate business performance, and drive cross-functional initiatives that enhance the customer experience and support brand growth.
- Analyze: Analyze sales, conversion, traffic, customer, and product performance data to identify trends, opportunities, and risks across the digital business. Monitor key performance indicators including revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell-through, translating insights into actionable recommendations that drive business results.
- Develop: Develop and execute category, forecasting, promotional, and business planning strategies that maximize sales performance and support profitable growth across digital channels. Continuously enhance planning processes, reporting capabilities, analytical tools, and forecasting methodologies while coaching and developing planning talent
Perks You Will Enjoy!
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
Qualifications That Make You the Perfect Fit!
- Bachelor's degree or equivalent combination of education and experience
- 5-7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning
#LI-AP1
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
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