Manager, Product Marketing Cash - Business Cards & Payments (BC&P)

Manager, Product Marketing Cash - Business Cards & Payments (BC&P)
Manager, Product Marketing Cash - Business Cards & Payments (BC&P)
Level: Manager, Individual Contributor
Locations: Richmond - VA, McLean - VA, or New York - NY - Hybrid Only.
At Capital One, we're building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The Role
The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business card and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Product Marketing Manager to join our team to build and deliver end-to-end marketing strategies for our suite of business card products. This person will oversee the development and execution of the product brand positioning and go-to-market strategies working cross-functionally with Product, Analytics, Brand Creative, Design, Insights, and Channel Marketing teams.
Key Responsibilities:

• Role will be primarily responsible for our cash suite of products under Spark Cash Plus
• Develop the core positioning, messaging to elevate our cash products and about how the product should exist in the market in order to tell consistent and compelling stories.
• Partner closely with the Product teams to define roadmaps for the refinement of existing products and the development of net-new product launches leading conversations on product branding and white space marketing opportunities
• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
• Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies that align back to the product's brand strategy.
• Oversee the end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life.
• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.

Here's what you'll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and task switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Exceptional analytical and problem solving skills
• Preference to work on highly ambiguous projects - where you are expected to test hypotheses and stand up best practices that don't exist today
• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
• High degree of comfort bringing ideas to the table that might at first seem absurd - then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
• Confidence to ask hard questions and push into uncharted territories - and not defaulting to the status quo before exploring new paths and quantifying risk / reward

Basic Qualifications:

• Bachelor's Degree or military experience
• At least 4 years of experience in building and executing marketing strategies
• At least 2 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market

Preferred Qualifications:

• 5+ years of marketing experience in a large, fast-paced technology-forward culture
• Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).