The Sales Strategy Manager drives revenue growth by developing product launch strategies, collaborating with marketing, and empowering sales teams to enhance product acceptance and client feedback integration.
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
The Sales Strategy Manager is responsible for driving revenue growth through strategic adoption of new products. This includes: - Creating frameworks for product awareness (pre-launch), appetite (during launch), and acceptance (post-launch). - Collaborating with Product Marketing on testing, launch goals, performance metrics, and growth strategies. - Empowering sales teams to effectively position and pitch new products. - Centralizing client feedback to inform commercial and product decisions.
Job Description
Key Responsibilities
- Define sales tactics and governance for product launches, migrations, and sunsets.
- Guide cross-functional strategies for product testing, positioning, and performance measurement.
- Translate technical specs into business-friendly language for sales teams.
- Equip sellers with solutions-based selling strategies and future-state use cases.
- Develop expertise in client UX and respond strategically to feedback.
- Track product adoption KPIs and generate actionable insights.
- Deliver executive briefings on launch performance and client feedback.
- Provide business case recommendations for product roadmap planning.
- Collaborate with segment and commercial strategists to align product features with client needs.
Ideal Candidate Profile
- Deep knowledge of programmatic CTV advertising.
- Trusted by senior commercial leaders and fosters cross-functional collaboration.
- Experienced in go-to-market strategy development with sales and product marketing teams.
- Strong communicator and strategic thinker with a data-driven mindset.
Employees at all levels are expected to:
Disclaimer:
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Revenue Planning; Business Operations; Analytical Thinking; Teamwork
Salary:
Primary Location Pay Range: $118,431.36 - $177,647.04
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Summary
The Sales Strategy Manager is responsible for driving revenue growth through strategic adoption of new products. This includes: - Creating frameworks for product awareness (pre-launch), appetite (during launch), and acceptance (post-launch). - Collaborating with Product Marketing on testing, launch goals, performance metrics, and growth strategies. - Empowering sales teams to effectively position and pitch new products. - Centralizing client feedback to inform commercial and product decisions.
Job Description
Key Responsibilities
- Define sales tactics and governance for product launches, migrations, and sunsets.
- Guide cross-functional strategies for product testing, positioning, and performance measurement.
- Translate technical specs into business-friendly language for sales teams.
- Equip sellers with solutions-based selling strategies and future-state use cases.
- Develop expertise in client UX and respond strategically to feedback.
- Track product adoption KPIs and generate actionable insights.
- Deliver executive briefings on launch performance and client feedback.
- Provide business case recommendations for product roadmap planning.
- Collaborate with segment and commercial strategists to align product features with client needs.
Ideal Candidate Profile
- Deep knowledge of programmatic CTV advertising.
- Trusted by senior commercial leaders and fosters cross-functional collaboration.
- Experienced in go-to-market strategy development with sales and product marketing teams.
- Strong communicator and strategic thinker with a data-driven mindset.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Revenue Planning; Business Operations; Analytical Thinking; Teamwork
Salary:
Primary Location Pay Range: $118,431.36 - $177,647.04
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Top Skills
Ctv Advertising
Programmatic Advertising
Similar Jobs at Comcast Advertising
AdTech • Digital Media • Marketing Tech
The Sr. Trading Specialist guides FreeWheel DSP clients in optimizing advertising campaigns by providing strategic recommendations and managing client relationships. They leverage data insights and collaborate with internal teams to improve platform usage and resolve technical issues.
Top Skills:
ExcelPower BIPythonRSQL
AdTech • Digital Media • Marketing Tech
The VP, Global Client Services leads the strategy and management of a global client services team, ensuring excellent customer experiences and driving operational efficiencies.
Top Skills:
Advertising TechnologyData AnalysisSoftware Management
AdTech • Digital Media • Marketing Tech
Leads strategic account management and sales for a client portfolio, ensuring customer satisfaction, driving revenue, and mentoring junior managers.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering