Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Manager, Partnerships Marketing, is responsible for working with partners on products and provide research expertise on trends, culture, and fashion, with an emphasis on Lifestyle and retail brands. You’ll be responsible for brand partnerships, which includes but is not limited to working with Brand and Marketing leaders on prospecting fashion, celebrity, influencer, artist, retail, and other partners. You’ll liaise regularly with internal and external partners to support partnership goals.
What you’ll be working on
- Grow ABG's partner database through continuous research of potential partners and generate interest in driving partnerships, through outreach, emphasizing Lifestyle retail brands
- Manage licensing deals with partners and ensure systems are updated
- Keep the team apprised of trends in fashion and culture
- Understand each brand's value proposition in the ABG portfolio and prepare compelling presentations to prospects
- Work cross functionally with the appropriate teams to compile and ensure timely completion of Post Partnership briefs beginning with Ideation to Activation – status calls, weekly sales, press recaps, and monthly reports, spreadsheets
- Participate in weekly staff meetings and communicate relevant updates related to current partnership conversations and upcoming partner activations.
- Assist the Global Partnerships department in deepening our relationships with existing partners
Must Haves
- Bachelor's degree in business, communications, marketing, or related field preferred
- At least 2-3 years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
- Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
- An analytical mind; able to provide insightful conclusions and recommendations based on trend data and market research
- Excellent planning and project management competencies
- Work collaboratively and cross-functionally
- Manage and navigate through complex processes
- Meticulous attention to detail and excellent organizational, time management, and multitasking skills.
- Can prioritize effectively
- Results oriented with a high degree of resilience and perseverance
- Strong analytical skills and ability to exercise sound judgement
- Meet deadlines in a fast-paced environment
- Attention to detail; proactive, with strong follow-through skills
- Ability to successfully navigate in a fast-paced, outcomes-driven and entrepreneurial environment
- Collaborative, hardworking, and enthusiastic attitude.
- Creative and strategic thinker.
- Discreet, professional, and well-spoken, with excellent verbal and written communication skills.
- Establish and maintain communication within the Global Partnerships team to be aligned with partner contractual obligations.
- Adept at client and account management and fulfilling projects on time
- Strong work ethic and a collaborative team player who is proactive and driven, and works well on a team or independently Ability to work independently, meeting goals and deadlines with moderate supervision
- Perform other tasks and projects as required
- Passionate and motivated with a positive attitude, and solutions-oriented
- Ability to establish effective and cooperative inter-departmental relations as well as relations with partners and vendors
Primary Location Salary Range:
$80,000 - $100,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
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