Manager, Partner Marketing

Why We Have This Role

How You’ll Find Success

• Strong leadership, collaboration, and relationship-building skills as you will be required to partner with global marketing organizations, regional sales teams, and worldwide partner networks across diverse regions and cultural contexts.
• Possess a strong, practical understanding of how to drive business and marketing with and through a global partner ecosystem, including knowledge of channel marketing programs aimed at increasing worldwide channel sell-through.
• Proven ability to manage, mentor, and develop a high-performing team of partner marketers across global or regional boundaries.
• Detail-oriented and organized, capable of handling multiple complex projects at once, and comfortable dealing with ambiguity and rapidly changing priorities in a global landscape.
• Excellent communication skills, both written and presentation, with the ability to influence stakeholders at all levels worldwide.
• Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred.
• Energy and creativity with an ability to think out of the box and engage people, creating fresh ideas for marketing programs that help international partners deliver customer value.
• Maintain an up-to-date understanding of global industry trends and competitive landscapes to identify international opportunities for growth and differentiation.

How You’ll Grow

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the US region.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Direct leadership and management of the Global Partner Marketing team, including resource management, hiring, mentorship, and performance management.
• Develop, design, implement, and measure marketing programs for the global ecosystem across all partner types (system integrators, resellers, and technology partners) in collaboration with the partner ecosystem team and regional marketing leadership.
• Oversee partner-ready demand creation programs designed to drive new opportunities into the global pipeline, working with product marketing to align joint solution messaging for worldwide go-to-market initiatives.
• Collaborate with international field marketing and enablement teams to support global partner readiness and certification.
• Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the global website and in localized worldwide campaigns.
• Manage the end-to-end market development funds (MDF) process globally, including proposal management, team review, compliance, and proof of performance tracking across international regions.

What We’re Looking For On Your Resume

• 12+ years of marketing experience, with a strong focus on the B2B technology sector.
• 3+ years of experience in channel marketing, partner marketing, or channel program management.
• 4+ years of experience in a leadership role actively managing and developing a team.
• A bachelor's degree in marketing and/or communications; MBA preferred.
• Channel-oriented sales experience in the technology industry is a plus.
• Strong track record of hiring, building, and retaining talent across diverse environments.
• Ability to work effectively in a fast-paced environment and thrive within ambiguity.
• Ability to travel globally as needed to support international partner relationships.

What You Should Know About This Team

Our Team’s Favorite Perks and Benefits

• Competitive salary, bonus structure, and equity participation.
• Comprehensive health, dental, and vision benefits worldwide.
• 401(k) plan with company matching.
• Generous paid time off and parental leave policies.
• Professional development support including learning stipends.
• Access to and training on the Qualtrics XM platform.
• Inclusive environment supported by six QGroups (employee resource groups) such as MosaiQ and Q Pride.