Manager, Paid Social

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

We're seeking a social media expert who is highly skilled in executing buys across a variety of platforms, leading and growing talent, developing strategic campaigns and presenting to a variety of stakeholders. The Manager is responsible for managing a team of buyers and pool of campaigns, while promoting growth, learning and buying best practices. This Manager should also be leader and set examples of how to best manage work/life balance, while navigating load distribution amongst the pod. Successful candidates will have experience in developing junior talent, solving business needs through media buys, and delivering and presenting results to senior executives.

Live Nation Concerts enables top artists and venues to reach their fans and encourage them to attend live events. Reporting into Director of Paid Social, you will be responsible for outlining campaign architecture to produce the best results, ensuring campaign KPIs are met or exceeded, troubleshooting and resolving issues in a timely manner, forecasting (where necessary) and managing a team of 1-2 traders. This role will also require excellent customer instincts, analytics, and an ability to summarize results and present recommendations to clients. 

WHAT THIS ROLE WILL DO

• Own internal relationships with assigned group of campaigns

• Manage campaigns above 200+ per quarter (dependent on season)

• Build and present strategic campaigns, based on campaign briefs

• QA and troubleshoot creative, campaigns and reporting dashboards

• Communicate effectively and frequently with internal and external stakeholders

• Maintain expert knowledge of current digital media industry trends, and integrate that knowledge and the implications with new product development

• Set up and maintain projects and delivery timelines using task management platform

• Work with other divisions of Ticketmaster & Live Nation to ensure that multi-channel campaigns are running in sync

WHAT THIS PERSON WILL BRING

• Bachelor’s degree or equivalent experience

• 4+ years of digital marketing experience, with a focus on Paid Social, including Facebook

• Strong understanding of Facebook Business Manager and Facebook Marketing Partners

• 3.5+ years of hands on keyboard buying experience (multiple platforms a plus)

• At least 1-2 years of people management experience

• Ability to work in a fast-paced environment

• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics

• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools

• Ability to prioritize tasks and manage high volume of requests

• Strong analytics skills

• Effective, professional written and oral communication skills.

• Very strong attention to detail is a MUST

• Team player but also able to pick up and run with a project/task

• Friendly, outgoing and positive attitude

• Affinity for the music and live entertainment industry

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$68,000.00 USD - $85,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.