Lead creative direction for paid social campaigns, optimizing for performance and balancing brand storytelling with conversion-driven creative. Ensure cohesive visual storytelling across platforms while guiding designers and collaborating with cross-functional teams.
About the RoleAs the Manager, Paid Social at Old Navy, you will lead the creative direction for mid- and lower-funnel paid social campaigns—balancing brand storytelling with conversion-driven creative. You will partner closely with Brand + Value Marketing, Growth, Media Shared Services (MSS), and the broader Old Navy Creative team to develop high-performing, platform-native work that drives engagement and demand.
You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling.What You'll Do
You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling.What You'll Do
- Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
- Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
- Translate performance data and insights into iterative creative strategies, continuously improving output based on results
- Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
- Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
- Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
- Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
- Present creative direction and performance-informed recommendations clearly to cross-functional partners
- 6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social
- Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)
- Proven ability to develop high-performing paid social creative, including iterative testing and optimization
- Experience partnering with Growth/Media teams and using performance data to inform creative decisions
- Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams
- A balance of conceptual thinking and hands-on execution
- Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.
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