Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Search Team
Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like: training, development, sharing best practices, access to tools and collaboration.
The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map.
We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.
Responsibilities:
- Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
- Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.
- Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
- Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
- Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
- Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
- Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
- Billing: Lead the team in monthly billing and reconciliation process and protocols.
- Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
- Quality Assurance: Act as a quality assurance check all paid search account management deliverables.
- Training: Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.
- Delegating per Roles/Responsibilities: clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.
- Mentorship: Recurring 1:1s with teammates to provide guidance on tactical questions and on broader career development discussions.
Qualifications:
- Relevant post-secondary education, training, or equivalent experience
- 3+ years of relevant paid search management experience, 1+ years team management experience
- Demonstrated advanced usage of Google, Bing Performance Max and Scripts
- Highly proficient in all Microsoft office applications
- Hand on keyboard experience with Google Ads, Microsoft Ads
- Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
- Proficient working with platforms like Adobe Analytics or Google Analytics
- Ability to quickly learn and apply new software and tools
- Ad server experience: Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
- Strong analytical skills and ability to think critically, passion for A/B testing (test, learn, scale mindset)
- A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
- Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
- Actively seeks out opportunities to learn and develop new skills
- Enjoys working in a team environment and contributes to a positive team dynamic
- Strong communication and organization skills
Preferred Certifications:
- Google Ads Search Certification
- Microsoft Ads Certification
- Google Search Ads 360 Certification
- AI Powered Shopping Ads Certification
- Google Analytics Certification
- AI Powered Performance Ads
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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