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Gap (gapinc.com).

Manager - Marketing & Creative Operations (Banana Republic)

Posted 7 Days Ago
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In-Office
Folsom, CA
Mid level
In-Office
Folsom, CA
Mid level
The Manager of Marketing & Creative Operations leads creative workflows, improves processes, manages timelines, and collaborates across teams to ensure timely delivery of marketing campaigns and brand initiatives.
The summary above was generated by AI
About the RoleAs Manager of Marketing & Creative Operations, you are the operational backbone empowering Banana Republic’s brand, creative, and marketing teams to deliver elevated storytelling at pace. Reporting to the Sr. Director of Creative Operations, you architect pre-season timelines across seasonal and brand campaigns, translating strategy into clear roadmaps and building refined, efficient workflows that keep the work moving—and the bar high.
You will balance priorities, stakeholders, and deadlines with poise and precision, pairing disciplined planning with strong interpersonal communication and diplomacy. From marquee brand launches to quick-turn moments, you are the calm center—aligning partners, removing roadblocks, and ensuring every deliverable lands on time and to our exacting standards. In this role, you champion both creativity and craft so the team can focus on producing exceptional work.What You'll Do
  • Lead and manage end-to-end creative and marketing workflows across multiple campaigns and projects

  • Identify opportunities to simplify processes, reduce handoffs, and improve how work moves across creative and marketing teams

  • Attend key milestone meetings, provide meeting set-up, and send recaps communicating what was discussed, next steps and timelines.

  • Partner with Product Ops to understand marketing intersection points within the overall brand pipeline and impacts to the seasonal calendar – i.e. ad sample timing, merch touch points etc.

  • Drive pre-season and in-season timing and offer solutions to alleviate overlap, where possible.

  • Collaborate with Digital Ops team on timeline for multi-channel briefings for campaign assets and promo events.

  • Partner closely with creative, brand marketing, loyalty, social, production, and leadership team to align priorities and ensure seamless execution.

  • Drive operational excellence by identifying areas of workflow efficiencies, and scalable ways of working

  • Develop and manage comprehensive calendars for all seasonal campaigns, brand initiatives, and special projects, ensuring timely delivery of assets across platforms and channels

  • Lead the development of strategies and objectives for building and executing year- round brand engagement through partnerships, social media, and other marketing vehicles

Who You Are

Essential Skills & Qualities:

  • Highly organized multitasker who thrives in fast-paced environments

  • Exceptional follow-through and attention to detail

  • Positive, productive, solution-oriented mindset

  • Adaptable to shifting priorities, calendar changes, and last-minute pivots

  • Strong problem-solving skills

  • Clear, concise communicator

Experience:

  • 4-6 years of project management experience

  • Bachelor's degree in marketing or advertising

  • Agency experience a plus

Software Proficiencies:

  • Microsoft Office (Word, Excel, PowerPoint)

  • Project management software (Wrike, Smartsheet, AirTable)

  • Figma

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