Manager, Marketing Analytics

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As a Manager of Marketing Analytics, you will lead a team of analysts responsible for monitoring, measuring, and improving the health and performance of our growing product verticals. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions.
What you'll do as a Manager, Marketing Analytics

• Lead a small team of analysts responsible for monitoring business and customer performance across all of our product verticals. Example areas include high-value customer analysis, state and sports trends, and cross vertical analysis.
• Drive a multi-vertical vision through quantitative and qualitative analysis.
• Work closely with our vertical operations teams to measure and optimize the enterprise value of customers.
• Build and maintain a reporting suite to support critical initiatives.
• Create high-quality presentations to communicate with key stakeholders across the business effectively.
• Work cross-functionally across operations, promotions, customer retention management, and VIP to analyze customer behavior.
• Support Refer-a-Friend, CRM analytics, and other marketing priorities.

What you'll bring

• At least 5 years of business analytics or data science experience, preferably working across multiple verticals or products.
• Experience leading a team of junior analysts and being responsible for managing, mentoring, and helping to grow their careers.
• Ability to take complicated problems and build simple frameworks.
• Comfortable presenting complicated data views to cross-functional audiences and senior leadership.
• Expertise in SQL/Snowflake and Microsoft Excel.
• Experience with R, Python, or statistical programming languages is a plus.
• Proficiency in Tableau or similar data visualization tools.
• Knowledge of statistics and hypotheses testing. Model building experience is a plus.
• Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline.

#LI-AS1
#AC2025
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.