The role involves leading marketing analytics, optimizing performance metrics, managing marketing tech, and providing strategic insights based on data analysis.
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | pawsync.com | etekcity.com
The Opportunity:
The Manager, Marketing Analyticsand Operations is responsible for driving data-driven decision-making and operational excellence within the marketing organization. This role leads the measurement, analysis, and optimization of marketing performance, manages marketing technology and automation systems, and supports campaign execution and reporting. The Manager partners closely with marketing, sales, and product teams to improve lead management, conversion rates, and overall marketing effectiveness.
This role begins with a full audit of all current conversion tracking to ensure data from different sources is integrated coherently and accurately to provide a comprehensive view of the customer journey.
This requires optimization and maintaining the accuracy and quality of data from the following tech stack: GA4, GTM, Google Merchant Center, Shopify pixel tracking, Google Ads, Meta Ads, Klaviyo tracking, Triple Whale, Elevar, Data Box Dashboards, Looker Studio, Supermetrics and our affiliate marketing platform (CJ.com).
In addition, a recommendation on how to best optimize our social media/influencer tools such as Sprout Social, and Traackr to collect and report on data from all our various social media channels (Instagram, Facebook, YouTube, & TikTok) as we are heavily investing in a robust influencer strategy across all these channels.
Once these are complete, we need you to meet with all major stakeholders to revise and update our reporting dashboards and then review/educate this with the executive team.
Moving forward, your role will embody: A/B Testing, predictive modeling to forecast future behaviors and sales trends, and most importantly, supporting us with strategic recommendations to improve campaign performance, customer engagement, and budget allocation.
What you will do at VeSync:
Data Management & Analytics (30%)
Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
Reporting & Performance Measurement (20%)
Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
Ensure accurate measurement of marketing ROI and campaign effectiveness.
Reporting and Visualization (10%)
Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
Decision Support and Strategy (10%)
Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
Marketing Technology & Automation (10%)
Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
Process Optimization & Workflow Coordination (10%)
Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
Review, enforce, refine operational procedures to enhance efficiency.
Centralize vendor management to ensure optimization of resources.
Team Leadership & Management (10%)
Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
Build and lead a high-performing regional team, fostering collaboration and innovation.
Cultivate a culture of ownership, proactiveness, and result-driven performance.
Manage partnerships with external vendors, agencies, and developers as needed.
Define KPIs for the team and manage the team performance.
Key Metrics
Data and Reporting Accuracy
System Implementation
Technology Adoption
Stakeholder Satisfaction
Team building
The completeness of team structure
Quality of team goal setting, capability evaluation standards, growth path
What you bring to the role:
Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
8+ years of experience in marketing analytics, marketing operations, or related roles.
Proficiency with marketing automation platforms, CRM systems, and analytics tools.
Strong knowledge of Shopify platform, preferably Shopify Plus.
Experience with data analysis, visualization, and reporting.
Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.
Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
Analytic certifications from recognized institutions or platforms a plus
Attributes:
Entrepreneurial spirit, grit, resilience, and finding a way to get things done.
Proactive, results-driven with high ownership and commitment.
Growth mindset with a desire to innovate and continuously improve.
Collaborate with a global leadership team and talented professionals across multiple functions.
Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
High integrity and humility, with a proactive and ownership-driven approach.
Comfortable managing multiple projects at once.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: Starting at $150K
Perks and Benefits:
• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Gym
• Pet Insurance
• Fully stocked kitchen
Top Skills
Cj.Com
Data Box Dashboards
Elevar
Ga4
Google Ads
Gtm
Klaviyo
Looker Studio
Meta Ads
Shopify
Supermetrics
Triple Whale
VeSync Anaheim, California, USA Office
1202 North Miller Street, Suite A, Anaheim, CA, United States, 92806
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