Manager of Marketing Analytics

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision-making and operational excellence within the marketing organization. This role leads the measurement, analysis, and optimization of marketing performance, manages marketing technology and automation systems, and supports campaign execution and reporting. The Manager partners closely with marketing, sales, and product teams to improve lead management, conversion rates, and overall marketing effectiveness.

What you will do at VeSync:

Data Management & Analytics
Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
Reporting & Performance Measurement
Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
Ensure accurate measurement of marketing ROI and campaign effectiveness.
Reporting and Visualization
Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
Decision Support and Strategy
Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
Marketing Technology & Automation
Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
Process Optimization & Workflow Coordination
Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
Review, enforce, refine operational procedures to enhance efficiency.
Centralize vendor management to ensure optimization of resources.
Team Leadership & Management
Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
Build and lead a high-performing regional team, fostering collaboration and innovation.
Cultivate a culture of ownership, proactiveness, and result-driven performance.
Manage partnerships with external vendors, agencies, and developers as needed.
Define KPIs for the team and manage the team performance.

What you bring to the role:

Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
8+ years of experience in marketing analytics, marketing operations, or related roles.
Proficiency with marketing automation platforms, CRM systems, and analytics tools.
Strong knowledge of Shopify platform, preferably Shopify Plus.
Experience with data analysis, visualization, and reporting.
Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.
Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
Analytic certifications from recognized institutions or platforms a plus

Location:

This is an on-site, office-based role in Tustin, CA.

Salary:

Starting at $150K

Perks and Benefits:

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen