Manager, Growth & Demand Gen

Pirros is reshaping and revolutionizing how Architecture and Engineering firms manage design details. Our software empowers AECO design professionals (Architects, Engineers, Contractors, and Owners) to streamline their detail management process more effectively, reduce errors, and speed up project delivery. We’re building the system of record for detail management in a $12T+ industry that’s been underserved by technology for too long!

About Us

• Backed by top-tier investors and angels (YC, Funders Club, PlanGrid, Elephant)

• We’ve just closed our Series A of ~$17 million

• PROFITABLE, $3.5M+ ARR and growing revenue at +10% month-over-month

• Competitive Package: salary, stock options, unlimited PTO, health benefits

• Co-founders both come from structural Engineering, with industry experience

• 250+ firms using us today, growing 10% MoM, 120% NRR - customers include some of the top AEC design firms in the country

• Join a high-trust, high-autonomy culture with experienced builders and operators

• Tangible Impact! We’re solving real problems for the people who design the world around us while building the software stack of the future for architects and engineers

About the role

Pirros is seeking a Manager of Growth & Demand Generation to design, scale, and innovate our top-of-funnel engine. This role is equal parts performance marketer, growth experimenter, and community builder. You’ll manage proven demand gen channels with discipline while also testing bold ideas that could redefine how Pirros captures and scales demand. You’ll partner with our paid marketing agency to drive a measurable pipeline, but you’ll expand beyond ads—building community-led growth initiatives and activating influencers in the AEC industry to amplify top-of-funnel needs.

What You’ll Own:

Performance Marketing & Demand Capture

• Manage and optimize paid acquisition channels (search, social, retargeting) with our agency to maximize ROI and lead quality.

• Build full-funnel campaigns that connect awareness, engagement, and conversion—tying spend directly to pipeline and revenue.

• Track and report on core metrics (CPL, CAC, conversion, pipeline contribution), ensuring clarity on what drives growth.

Community & Industry-Led Growth

• Capture demand by engaging directly with the AEC industry through associations, events, and partnerships.

• Build community-led programs that create organic demand.

• Partner with influencers, “BIMfluencers,” and thought leaders in the architecture and engineering space to expand Pirros’ reach and credibility.

Growth Innovation & Experimentation

• Treat demand gen as a growth lab—testing unconventional channels, motions, and creative campaigns to discover scalable plays beyond LinkedIn, Google Search and Meta.

• Experiment with emerging platforms, co-marketing with partners, and new creative mechanisms, like video, to stand out in the market.

• Balance fast experimentation with disciplined measurement—knowing when to cut, when to double down, and how to scale.

Collaboration & Alignment

• Partner with Sales to ensure lead quality, scoring, and handoffs are seamless.

• Work closely with Marketing to align messaging and content with campaign strategy.

• Contribute to positioning Pirros as the category-defining system of record for design content in AEC.

Who You Are:

• 5+ years in demand generation, growth marketing, or performance marketing at a high-growth B2B SaaS company.

• Proven track record of driving measurable pipeline through both paid channels and demand capture strategies.

• Skilled at managing agencies, but also eager to roll up your sleeves and run campaigns directly.

• Experienced in building community-led growth initiatives and activating industry influencers to capture demand.

• Analytical and creative—you balance data-driven rigor with the curiosity to test new approaches.

• Entrepreneurial mindset: you’re excited to own growth end-to-end and build the playbook for what scales

At Pirros, we believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy, genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

Pirros is committed to fair and equitable compensation for all our employees. We thoughtfully consider a wide range of factors when determining individual compensation and the specific salary range will be discussed during the hiring process. Actual compensation for an individual may vary depending on skills, performance over time, qualification and experience. In addition to a competitive base salary, the total compensation package also includes equity and benefits.