Manager, Demand Generation

Job Title:

Manager, Demand Generation

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview:

We are seeking a highly motivated and experienced leader to join our growing marketing team as the Manager, Demand Generation. The ideal candidate will be a strategic partner responsible for optimizing demand generation and account-based marketing (ABM) programs, with a primary focus on retaining and growing Trellix’s current client base.
This individual will be instrumental in accelerating pipeline engagement by leveraging key platforms like Drift and 6sense. As the internal subject matter expert (SME) for these tools, they will collaborate with sales and field marketing leaders to develop and optimize targeted nurture campaigns and other marketing programs. The ultimate goal is to increase website engagement, improve lead qualification, drive scheduled meetings, and accelerate deal velocity within our high-value accounts. This role requires a strong blend of hands-on execution and strategic leadership to drive meaningful results.

Key Responsibilities:

• Drift Website Chat Optimization: Develop and implement product-based Drift playbooks to optimize website engagement, improve lead qualification, and drive scheduled meetings with target ABM accounts. Refine playbooks to increase meetings booked and pipeline generated from Drift. 

• Nurture Email Campaigns by Product: Develop, execute, and optimize automated nurture email campaigns segmented based on product interest and intent aligned to the ABM motion. 

• 6Sense internal SME: Own the usage, guidances, training, and best practices for 6Sense our 3rd party data intent platform. Provide recommendations and insights on how to leverage the tool to optimize demand generation activities for ABM programs. 

• Account-Based Marketing Intent Emails: Leverage 3rd party 6Sense and 1st party data for the select target accounts to inform and provide insights into the account’s activities and key intent signals. Provide analysis and recommendations for the target account’s account team (CSMs and AEs) based on their intent signals on a monthly basis to the account teams for white glove accounts. 

• Program Management: Plan, execute, and optimize demand generation programs across diverse channels, collaborating with marketing, sales, and product teams to drive program and pipeline engagement. Analyze campaign performance data to identify trends, implement data-driven optimizations, and maximize program ROI.

• Global Campaigns and Account-Based Marketing (ABM) Sales Enablement: Partner with the account managers, customer success managers, and regional field marketing to ensure consistent campaign briefings. Deliver bi-weekly campaign updates via the Sales What’s Happening newsletter and CS template, including proper tracking links, to ensure program tracking.

Qualifications:

• Proven experience in developing, executing, and optimizing demand generation and account-based marketing (ABM) programs.

• Demonstrated proficiency with marketing tools and platforms, including Salesforce, Drift, and 6Sense.

• Strong analytical skills with experience in analyzing campaign performance, lead conversion, and identifying data-driven optimizations.

• Experience in collaborating with sales teams to provide sales enablement content and ensure alignment on campaign strategies.

• Excellent communication and interpersonal skills to work effectively with cross-functional teams.

• Experience in the cybersecurity industry is a plus.

This is an individual contributor role.
The Base Pay Range is $110,000 - 135,000. Actual base pay within the Base Pay Range will depend on varying circumstances, including the work location, individual qualifications, company budget and other operational business needs. Compensation may also include long-term incentives, subject to various metrics and company policy.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans

• Medical, Dental and Vision Coverage

• Paid Time Off

• Paid Parental Leave

• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.