Manager, Demand Generation B2B

About Nox Health

Simply put, we believe in the power of sleep.

As sleep health champions, we want more and more people to wake up to a brighter day every day. And, we are making daily progress, as we help more organizations see sleep as transformational and a foundational pillar of health. We strive to give more access to the technology and care they need to lead fuller lives.

Our depth of knowledge in the science of sleep gives us a unique perspective on sleep as a critical intervention strategy in chronic disease. We help people see the right problem and the right way forward, elevating not just our solutions but also advancing the field of sleep medicine.

Our vision is to work with our partners — employers, health systems, health plans, government agencies, provider groups and others committed to transforming care — to expand sleep health care to where it is needed, so it can take its rightful place in the healthcare ecosystem.

About the role

The Manager, Demand Generation is responsible for planning and executing multi-channel marketing programs that generate qualified pipelines for the Nox commercial teams. This role owns campaign execution, channel performance, and lead-to-opportunity conversion in close partnership with Sales and Marketing.

This position is highly performance-driven and supports an enterprise sales motion selling sleep care management and diagnostic solutions to US-based employers, health plans, health systems, and sleep centers.

What you'll do

Pipeline & Campaign Execution

• Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline
• Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting)
• Translate ideal customer profiles and account targeting strategy into high-performing programs

Account-Based Marketing (ABM) Support

• Support ABM execution for named accounts and priority verticals
• Coordinate account-specific plays in partnership with Sales
• Develop and operationalize 1:few and 1:many ABM programs

Channel & Performance Optimization

• Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency)
• Run A/B tests to improve engagement and conversion across the funnel
• Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up

Content & Creative Collaboration

• Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers)
• Ensure messaging aligns with employer buyer needs (HR, Benefits, Total Rewards, Health & Wellbeing)

Sales & Revenue Team Alignment

• Maintain tight weekly alignment with Sales on pipeline targets and campaign performance
• Support field enablement with campaign briefs, talk tracks, and follow-up sequences
• Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support

Success Metrics (KPIs)

• Marketing-sourced pipeline
• Marketing-influenced pipeline
• Cost per lead (CPL) and cost per opportunity (CPO)
• Lead-to-opportunity conversion rate
• Meeting set rate (MQL/SQL to meeting)
• Campaign ROI and payback indicators
• Engagement metrics by channel (CTR, CVR, attendance rates)

Qualifications

Required Qualifications

• 5–8+ years of B2B demand generation experience (enterprise preferred)
• Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
• Proven track record of driving pipeline through multi-channel campaigns
• Strong understanding of ABM concepts and enterprise buyer journeys
• Experience partnering closely with Sales teams
• Strong analytical skills and comfort reporting on funnel metrics
• Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)

Preferred Qualifications

• Experience in healthcare, employer benefits, digital health, health services, or medical devices
• Experience marketing into HR/Benefits/Total Rewards stakeholders and/or health systems