Manager, Content

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As the Content Manager for DraftKings Network, you'll play a key role in shaping our voice and presence across the platform. You'll be at the forefront of content strategy, producing and curating compelling stories that range from game previews and player insights to the intersection of sports and pop culture. In this highly collaborative role, you'll be working closely with a talented team of writers, editors, designers, and social media strategists to ensure consistency and creativity across all DraftKings media channels. You'll have the opportunity to influence long-term content direction, contribute to major campaigns, and help grow the brand's reach and resonance with fans.
What you'll do as a Content Manager

• Manage a team of full-time and freelance content creators to help scale a newsletter, social media channels, and AI-generated content, ensuring brand consistency, timely delivery and audience relevance.
• Lead the weekly editorial newsroom discussion and ensure all contributors across the organization are collaborating, showcasing projects and providing updates on traffic and audience engagement.
• Verify all content is SEO-driven and interconnected across platforms to maximize visibility and discoverability.
• Monitor and analyze performance metrics across web, social media, and email to identify content trends and user behaviors that inform strategy.
• Report regularly on content performance, SEO outcomes, social engagement, and newsletter metrics to support business and editorial decisions.
• Use data insights to continuously refine content strategy and contribute to the overall growth of DraftKings' media presence.
• Assist senior leadership with contract negotiations, budgets, roadmap implementation, staffing.

What you'll bring

• Bachelor's degree in a related field or equivalent work experience, with at least 5 years of experience in media, SEO, content strategy, or a related field.
• Proven experience creating and optimizing content for newsletters and social platforms, with a focus on engagement, reach, and brand voice consistency.
• Ability to perform keyword research, channel/content analyses, and channel optimization.
• Passion for data with a strong ability to translate performance insights into actionable content and distribution strategies.
• Familiarity with technical SEO elements and optimization.
• Self-starter with the ability to manage a team with strong time management and organizational skills.
• Prior experience as a manager of a small team preferred.
• Solution-oriented and analytically curious with the ability to adapt to changing priorities and deliver results in a fast-paced environment.

#LI-AI1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 110,400.00 USD - 138,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.