Manager, Brand Management

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 5 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

The Brand Marketing Manager plays a critical role in shaping the success of Nexon America’s most strategic live-service titles across both PC/console and mobile platforms. This role is responsible for leading go-to-market planning, brand development, and full-funnel campaign execution for a portfolio that includes core action RPGs and anime-inspired live-service games.

As a key cross-functional leader, this individual will partner closely with Product, Creative, Social, CRM, Influencer, and PR teams to deliver campaigns that drive player awareness, acquisition, and retention. The role requires someone who can operate strategically while managing day-to-day execution — balancing big-picture thinking with operational precision.

The ideal candidate is passionate about building global gaming brands, experienced in launching combat-focused and culturally nuanced titles, and comfortable navigating cross-regional publishing dynamics with East Asian partners. This role also includes mentorship of junior brand staff and an opportunity to help evolve Nexon America’s marketing playbook for a portfolio of games with global potential.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Lead brand marketing strategy and go-to-market planning for Khazan, Blue Archive, and Mabinogi. Own strategic briefs, audience positioning, messaging, and campaign development in partnership with product, creative, and cross-functional teams.
• Build and execute integrated marketing campaigns across channels including social, influencer, PR, CRM, paid media, partnerships, and platform activations to drive player awareness and engagement.
• Manage and mentor junior brand team members, helping grow their marketing acumen, cross-functional coordination, and campaign ownership.
• Monitor, report, and analyze the effectiveness of brand campaigns and provide insights and recommendations to optimize future efforts. Develop regular KPI-driven reports to keep stakeholders informed.
• Partner closely with the Nexon Korea HQ teams to ensure Western market needs are understood and integrated into global marketing materials, game development decisions, and release planning.
• Stay up to date on competitive titles, market trends, and emerging best practices to identify opportunities to differentiate Nexon’s anime/live service titles _ core PC/console RPGS to stay ahead of the curve.
• Other duties as assigned

Work Experience

• 6+ years of experience in brand or product marketing, with direct ownership of PC/console title launches, particularly in the action RPG or midcore-to-hardcore genre (e.g., The First Berserker: Khazan)
• Experience supporting anime-style, mobile or PC live-service games (e.g., Blue Archive, Mabinogi), with an understanding of player engagement and long-term content planning
• Deep knowledge of the online gaming market across PC/console and mobile platforms, including games-as-a-service models, virtual goods economies, and platform-specific marketing strategies
• Proven success leading cross-functional campaign planning, creative development, and stakeholder alignment
• Demonstrated experience mentoring junior marketers and managing campaign execution across multiple titles
• Experience working with East Asian development partners, with sensitivity to cross-regional publishing workflows and communication norms

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree required
• MBA preferred

Knowledge/Skills

• Microsoft Office & Google Suite experience (Required)
• JIRA, Confluence, and/or other project management tools (Preferred)
• Deep knowledge of the online gaming market, including games-as-a-service models, virtual goods economies, and strong familiarity with both action RPGs (e.g., Soulslike, combat-focused PC/console titles) and anime/mobile game fandoms
• Results-driven personality that is self-motivated, well organized, and consistently delivers high quality work
• Excellent eye for iconic creative and ways to stand out in a crowded digital landscape
• Ability to execute on a wide variety of concurrent projects on schedule in a fast paced entrepreneurial environment
• Strong analytical, strategic and interpersonal skills
• Constantly looking for ways to learn and improve without missing deadlines despite managing sometimes large and often very complex projects

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $120,000 - $150,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.

Beware of Recruitment Scams

We have been made aware of fraudulent recruitment activities by individuals falsely claiming to represent Nexon America. Our recruiters will only contact you from official company email addresses ending in @nexon.com and will follow a formal interview process. We will never request for payment or personal financial information such as photos of government-issued identification during the recruitment process or offer a job without a formal interview process. If you receive suspicious email, we advise you to mark the email as junk or spam, so your email provider will block future messages from the sender.