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Capital One

Manager, Brand Insights Operations

Posted An Hour Ago
Be an Early Applicant
Hybrid
McLean, VA
138K-189K Annually
Senior level
Hybrid
McLean, VA
138K-189K Annually
Senior level
Lead the Brand Insights Operations team, manage primary market research programs, improve processes, and ensure compliance across Capital One.
The summary above was generated by AI
Manager, Brand Insights Operations
This is an exciting opportunity for an experienced market research professional to join the Capital One Enterprise Brand Insights Team to lead a new research operations function within the Brand department. In this role, you will provide best-in-class market research operations leadership and serve as a functional subject matter expert to a team of primary market researchers in the delivery of insights that inform marketing, advertising, and brand building strategies for the company. The ideal candidate will have proven experience managing and prioritizing multiple primary market research programs and projects on time and on budget in a highly collaborative environment, as well as designing and implementing operational standards, processes, and artifacts. This role is designed for someone who likes to see a large volume of interesting and complex work move forward in a coordinated, efficient, and overall well-managed way.
WHAT YOU'LL DO
  • Lead the research operations function within the Brand Insights team. This includes creating (or updating), documenting, communicating, managing and improving standards, templates, processes, and engagement models with the team and partners (both internal and external)
  • Lead and manage the operational aspects of several core research programs, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, as well as ad-hoc custom qualitative and quantitative studies. This includes program communications, vendor management, process documentation and compliance, budget management, timeline management, asset and knowledge delivery/management
  • Manage primary research tools, third-party data tools, and syndicated resource access, usage and capabilities
  • Develop a strong partnership with finance, legal, agency relations, compliance and risk to ensure research is conducted compliantly across Capital One
  • Coordinate recurring team level communications. This includes activities such as onboarding new Enterprise Brand Insights team members, socializing team capabilities to new hires at the company, creating newsletters, and sharing project pipeline updates

WHO YOU ARE
You want to be an EVIDENCE-BASED MARKETER .
  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

BASIC QUALIFICATIONS
  • Bachelor's Degree or Military experience.
  • At least 5 years of experience in a primary market research (supplier or client side) or project management role for a marketing organization (agency or brand side)
  • At least 1 year of experience in a market research operations role or managing complex market research programs

PREFERRED QUALIFICATIONS
  • Bachelor Degree in market research, marketing, business, sociology, psychology, or behavioral economics
  • Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
  • Organizational and project management skills, with a solid understanding of market research project workflows
  • Experience managing complex market research programs
  • Self-motivated and entrepreneurial - comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions
  • At least 6 years experience in a market research operations or project management role
  • At least 3 years experience in a market research role on the client side
  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Brand
Chicago, IL: $138,100 - $157,700 for Manager, Brand
New York, NY: $165,700 - $189,200 for Manager, Brand
Richmond, VA: $138,100 - $157,700 for Manager, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Top Skills

Market Research Tools
Project Management Tools
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