The Local SEO Specialist manages local SEO strategies for clients, collaborates on content development, and drives growth through local listings and analytics.
The Local SEO Specialist will have experience with Local SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
- Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Communicate regularly with clients to discuss goals and deliver results
- Create local strategies with the client using their Google Business Profile API to maintain accurate location data
- Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
- Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Keep up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
Requirements
- 1-2+ years experience doing SEO work for clients within an agency environment
- 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
- 2 years client facing experience
- Desire to lead local strategy for large-growth SEO client
- Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
- Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
- Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
Benefits
- Starting Salary from $60k, Pay commensurate with Experience
- Unlimited PTO
- 100% Employer Paid Health Insurance
- $100 Wellness Reimbursement Program
- SIMPLE IRA with 3% match
- $700 Quarterly Training Stipend for Professional Development
Top Skills
Ahrefs
Gbp Api
Google Apps
Google My Business
Magento
Semrush
Shopify
Wordpress
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