Lifecycle & Retention Marketing Manager

Selkirk Sport is recruiting for a Lifecycle & Retention Marketing Manager with a proven record of success in building and executing targeted, dynamic, and highly personalized B2C campaigns. This role owns the strategic roadmap for our segmented email, SMS, and web-layer programs, focusing on data-driven marketing to scale our business and grow the sport of pickleball as a whole. You will work closely with E-commerce, Marketing, Creative, and Product Merchandising teams to manage and expand our retention ecosystem.

Location: Remote (Candidate must reside in and be authorized to work in the US).

• Strategy & Retention: Develop and execute an end-to-end lifecycle strategy designed to drive customer engagement, maximize Lifetime Value (LTV), and promote brand loyalty.

• Project Continuity: Quickly audit and assume ownership of active, in-process campaigns and automation workflows to ensure seamless execution and zero downtime.

• Campaign Management: Lead the production of email and SMS campaigns, including copywriting, production, segmentation, and complex automation workflows.

• Optimization: Maintain high deliverability, open rates, and click-through rates while consistently performing A/B testing to drive incremental lift.

• Data-Driven Insights: Utilize customer insights and deep audience segmentation to implement dynamic personalization for highly targeted outreach.

• Compliance & Best Practices: Ensure all communications remain compliant with email marketing regulations, data privacy policies, and industry best practices.

• Innovation: Continuously explore and implement emerging marketing technologies and trends to enhance campaign effectiveness and maintain a competitive edge.

• Technical Expertise: 4–6+ years of relevant experience in digital, email, and SMS marketing, preferably within DTC, retail, or sports industries.

• Systems Experience: Proficiency with Maestro (CDP/ESP) or similar CRM campaign management tools.

• Strategic Mindset: Proven ability to work with product and merchandising teams to develop brand-relevant marketing initiatives and deep audience segments.

• Analytical Skills: Strong critical thinking skills with the ability to analyze performance metrics and implement data-driven optimizations.

• Collaboration & Communication: Excellent verbal and written communication skills with a track record of effective cross-functional collaboration.

• Operational Excellence: Highly organized with strong attention to detail and the ability to work autonomously in a fast-paced, rapidly evolving environment.

• Ownership & Attitude: A results-oriented personality with a "can-do" attitude; someone who takes full accountability for their work and is eager to continually improve processes.

• The "Culture" Factor: A genuine love for pickleball or a strong desire to join and grow our passionate community.

Job Details

• Salary: $100,000-$120,000 depending on experience and skills
• Full-Time
• Remote

#LI-SJ1