Develop and manage lifecycle marketing campaigns to drive student enrollment and retention via personalized communications and data analysis.
At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
We’re looking for a Lifecycle Marketing Manager to play a key role in driving new enrollments and engaging our students through thoughtful, data-informed communications.
What You’ll Do
You’ll help shape how we nurture prospective and current students, from their first interaction with StraighterLine to course completion and beyond. You’ll design and execute campaigns that guide leads through the enrollment journey and keep students engaged after they join.
Responsibilities include:
- Drive conversion and retention: Develop lead and customer nurture campaigns — focusing on email, SMS, pop-ups, and slide-ins triggered by user behavior.
- Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint.
- Segment and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage.
- Own the CRM: Manage HubSpot marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts.
- Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention.
- Test and learn: Develop and maintain a testing roadmap to continuously improve messaging and performance.
- Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards.
- Stay ahead: Monitor competitor lifecycle marketing strategies and industry trends to keep our initiatives sharp.
- Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through Asana.
What You Bring
- 2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand).
- Hands-on experience with HubSpot and marketing automation tools.
- Analytical mindset with comfort building reports and tracking key metrics.
- Strong understanding of audience segmentation and personalization.
- Familiarity with A/B testing and data-driven optimization.
- Excellent attention to detail and organizational skills.
- Strong communicator and collaborator who thrives in a mission-driven team.
- Copywriting skills are a plus.
We believe education should be affordable, flexible, and within reach for everyone. At StraighterLine, you’ll join a collaborative, student-first team working to reshape how learners access college credit and complete their degrees.
Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
Hubspot
Marketing Automation Tools
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