Lifecycle Marketing Manager

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the Role:

We are seeking a highly organized and data-driven Lifecycle Marketing Manager to support the planning, execution, and optimization of marketing initiatives across the organization. This role will ensure campaigns are executed efficiently, workflows are streamlined, and marketing efforts align with overall company objectives. The ideal candidate has strong experience in lifecycle marketing, email and SMS campaigns, automation, and cross-functional project management. This role will also oversee marketing workflows using ClickUp and act as a liaison between teams and leadership to ensure smooth collaboration and project delivery.

Seniority Level: Senior Level

Key Responsibilities:

Marketing Strategy and Planning

• Assist in the development of comprehensive marketing that align with the company’s overall goals and objectives.

• Collaborate with the VP of Marketing to ensure all campaigns are executed efficiently and effectively.

• Monitor team performance and act as a liaison between cross-functional teams and leadership.

• Own the execution, management, and optimization of email and SMS lifecycle campaigns and automated flows.

ClickUp Workflows and Project Management:

• Utilize ClickUp project management software to create and manage workflows across all marketing teams.

• Streamline processes, assign tasks, set deadlines, and monitor progress to ensure efficient and timely execution of marketing initiatives.

• Collaborate with cross-functional teams to ensure smooth coordination and timely project delivery.

• Ensuring all tickets go through the proper final review and approval process.

• Support and facilitate onboarding processes for new marketing team members.

Digital Marketing and Content Creation:

• Oversee the development and execution of digital marketing campaigns across various channels (e.g., website, social media, email, SEO).

• Collaborate with the content team to create compelling and engaging content that resonates with the target audience.

• Ensure alignment of marketing content with established brand guidelines, voice, and messaging.

• Run A/B tests on lifecycle campaigns to continuously improve engagement, retention, and conversion rates.

Data Analysis and Optimization:

• Analyze marketing campaign performance and user behavior to identify areas for improvement.

Qualifications:

• 5+ years of marketing experience, with 4 years focused on lifecycle management, CRM marketing, or retention marketing.

• Strong experience managing email and SMS lifecycle campaigns.

• Proven experience building and optimizing automated lifecycle flows.

• Strong analytical skills and demonstrated experience using data to improve campaign performance.

• Experience managing cross-functional projects and coordinating multiple stakeholders.

• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.

• Availability to work core business hours aligned with Central and Eastern Time (CST/EST).

Nice-to-Have:

• Hands-on experience with Iterable and Circle.

• Experience working with remote or international teams

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Remote-first, work wherever you choose

• Unlimited paid time off

• Paid non-working holidays per country of residence

• Pro-rated 13th-month bonus in select regions

• Referral bonuses

• Financial support for online courses

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.