Lifecycle Marketing Manager

At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.

We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

We are seeking a highly motivated and results-oriented Lifecycle Marketing Manager to join our growing team. This critical role will be responsible for developing, executing, and optimizing our user lifecycle strategy, with a primary focus on driving approved Provider signups and increasing monthly session counts for our mental health platform. The ideal candidate has a proven track record of using data-driven insights to manage and grow user engagement across multiple channels, including email, sms, and direct mail.

Strategy and Planning

• Develop and own the end-to-end lifecycle marketing strategy, with a main focus on provider performance.

• Identify key moments in the user journey to optimize current messaging or insert new lifecycle campaigns to increase total sessions booked and completed.

• Spearhead initiatives specifically designed to increase client signups and completed sessions.

• Collaborate with Product and Engineering teams to define customer data and event data needed to execute conversion strategies.

Execution and Optimization

• Design, implement, and manage automated, multi-channel marketing campaigns (e.g., welcome, nurture, and re-engagement).

• A/B Testing and Optimization: Rigorously test and iterate on all campaign elements—including subject lines, messaging, timing, segmentation, and CTAs—to continuously improve performance metrics (e.g., open rates, click-through rates, conversion rates).

• Platform Management: Expertly manage and utilize our marketing automation platform (experience with Iterable or similar platforms like Braze, Customer.io, or HubSpot is required) for campaign deployment and reporting.

• Template and Technical Build: Utilize basic HTML knowledge to build, QA, and deploy responsive email and sms message templates, ensuring consistent display across devices and clients.

• Strategize, write, and edit compelling, brand-aligned copy for all lifecycle communications that resonates with individuals seeking mental health support.

• Monitor, analyze, and report on campaign performance, providing actionable recommendations for future strategy.

• Present results and insights to stakeholders on a regular basis.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3-5 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.

• Demonstrated expertise in driving measurable conversions.

• Hands-on, expert-level experience with a modern marketing automation platform - Iterable and Hubspot preferred

• Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.

• Proficiency in setting up and analyzing A/B and multivariate tests.

• Basic working knowledge of HTML/CSS for template creation and troubleshooting.

• Excellent analytical skills and ability to use data (e.g., Mixpanel, BI tools) to inform decisions.

Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:

• Competitive salary and stock options

• Tava mental health benefit – free access to therapy for you and your family

• Medical and dental insurance – for you and your dependents

• Monthly HSA contributions

• Generous PTO and paid holidays

• Work from home

• Paid parental leave

• Weekly team lunches

• Opportunity to shape a growing company and culture

*For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

All hiring activities at Tava Health are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized recruiting communications requesting personal information. We never hire anyone without first completing a real-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted instant messaging services like Signal. If you have questions regarding the authenticity of any outreach, please do not hesitate to use the chat feature on our website or contact us at [email protected]

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.