Lifecycle Marketing Manager

ABOUT THIS POSITION

We are seeking a detail-oriented and motivated Lifecycle Marketing Manager to join our dynamic marketing team. This role will focus on managing email operations, including reporting, A/B testing, migrations, implementations, and custom event management. The ideal candidate will have expertise in lifecycle marketing automations and a passion for delivering a seamless customer experience through communications that leverage data and automation. 

WHAT YOU’LL DO

• Drive the planning, execution, and optimization of email, push, and SMS marketing campaigns, ensuring timely delivery through coordination with internal and external stakeholders
• Use campaign and customer data to analyze performance, surface insights, identify opportunities for improvement, and recommend data-driven campaigns, triggers, and optimizations to the marketing team
• Design and implement A/B tests to optimize all customer communication content, subject lines, send times, and other variables
• Monitor test results and use data-driven insights to refine future lifecycle marketing campaigns
• Drive the migration of marketing automation platforms and ensure seamless transition without impacting campaign delivery and data integrity
• Implement new marketing automation tools and technologies to enhance operational efficiency
• Collaborate cross-functionally with Engineering, Product, Customer Service, Marketing, and other stakeholders to integrate marketing automation systems with other platforms, meet deadlines, and drive streamlined customer communications
• Develop and manage custom event triggers and automated workflows to enhance personalization and engagement
• Monitor and adjust event-based campaigns to ensure they meet business objectives
• Ensure all email, SMS, push, and in-product messaging campaigns comply with relevant regulations, including CAN-SPAM,TCPA, CPRA, and other data protection laws
• Stay up-to-date with best practices and industry trends for email, sms, and push communications 
• Leverage AI-powered tools to enhance personalization, optimize campaign performance, and drive scalable customer engagement strategies

WHAT YOU’LL NEED

• 5+ years of experience in email marketing, marketing operations, or a similar role
• Proficiency with marketing automation platforms (e.g., Iterable, HubSpot)
• Strong analytical skills and experience with reporting and data visualization tools like Power BI or Google Analytics to derive insights and make data-driven decisions
• Proficiency with A/B testing methodologies, tools, and execution
• Experience with custom event management and automation triggered by complex customer activity
• Proficiency in project management tools like Jira or Trello to coordinate marketing campaigns, communicate with stakeholders, and manage timelines
• Effective written and verbal communication skills
• Detail-oriented with strong organizational and project management abilities
• Use AI and emerging marketing tools to improve efficiency, accuracy, and consistency across content workflows

This position is remote however you must reside in one of the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington. 

BONUS POINTS

• Experience with PowerBI, Iterable, Twilio, Appcues, or Segment 
• Experience with marketing of a subscription or education product 
• Experience in the driving or real estate space 

ABOUT ACEABLE

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education, healthcare education, and most recently mortgage and home insurance. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded one of the Best Places to Work for multiple years running by numerous entities, such as the Austin Business Journal, Built In, USA Today, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing team is a highly collaborative group of brand builders, growth strategists, and storytellers focused on making meaningful connections with our customers. From performance marketing and lifecycle campaigns to content and creative, we work together to drive awareness, conversion, and customer love across every channel. We combine data with instinct, test everything, and obsess over results.

ACEABLE PERKS

• Join one of Austin's Best Places to Work in 2024 & 2025
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits 
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn
• NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

Compensation: $80,000 - $95,000