Easy Apply
Easy Apply
The Lifecycle Marketing Manager will design and execute lifecycle communications for payment and account processes, optimize campaign performance, and collaborate cross-functionally to drive impactful messaging in a fintech environment.
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
- Payment reminders & delinquency recovery for all financial products (a must-have skillset)
- Credit account lifecycle communications (line increase offers, utilization check-ins)
- Other Product launches: Provide Lifecycle support
- Lifecycle Strategy & Planning
- Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement.
- Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements).
- Campaign Execution & Optimization
- Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring flawless segmentation, timing, and personalization.
- Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes.
- Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly.
- Segmentation & Personalization
- Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders).
- Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging.
- Cross-Functional Collaboration
- Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards).
- Sync with Growth and Paid teams to ensure cohesive omnichannel experiences.
- Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence.
- Documentation & Governance
- Maintain a “Test Library” of hypotheses, variants, and results to drive knowledge sharing.
- Present learnings and recommendations to senior leadership in regular retrospectives.
- 3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus
- Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift) for creating complex canvases and engagement strategies.
- Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix.
- Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing.
- Experience in financial services or fintech preferred
- Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging.
- Strong project management skills, juggling multiple concurrent campaigns and priorities.
- Excellent communication & storytelling—able to translate metrics into clear narratives and recommendations.
- Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight.
- Mission-driven: Help millions improve their financial health.
- High impact: You’ll own critical revenue-driving flows.
- Autonomy & growth: As an IC leader, your ideas become reality fast.
- Collaborative culture: Work with smart, mission-oriented teammates across Product, Growth, and Analytics.
Benefits and Perks:
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company equity in the form of Stock Options
- Performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.
Top Skills
Bi Tools
Braze
SQL
Similar Jobs
eCommerce • Healthtech • Professional Services • Biotech • Pharmaceutical
The Senior Manager of Lifecycle Marketing develops strategies to enhance customer engagement and retention through multichannel campaigns. They analyze performance data to optimize marketing efforts and collaborate with cross-functional teams to align initiatives with business goals.
Top Skills:
Analytics SoftwareBrazeCrm SystemsEmail Marketing ToolsMarketing Automation Platforms
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead customer lifecycle marketing strategy, develop data-driven experiences, manage a team, and collaborate with stakeholders to enhance customer engagement and growth.
Top Skills:
DatabricksGainsightIterableSalesforceTableau
Design
As a Lifecycle Marketing Manager, you will manage the strategy and execution of marketing campaigns for Houzz Pro users, collaborating with multiple teams to enhance user engagement and revenue.
Top Skills:
AmplitudeBlueshiftEloquaHubspotIterableResponsysSalesforce Marketing CloudSQLTableau
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
