Lifecycle Marketing Manager

We are looking for an experienced B2B SaaS lifecycle marketing expert to join our growing team. Lendio has recently launched two new products into the market that are game changers: Lendio Intelligent Lending and Lendio Embedded Marketplace. These products complement our industry-leading small business financing marketplace and will generate massive flywheel effects on the company. The individual hired for this highly visible role will help develop a lifecycle marketing strategy and tactics to enable their success across multiple channels - including email, SMS, LinkedIn, web, direct mail, and general relationship building via personalized sales outreach.

What you will own:

• Lead our lifecycle marketing strategy for Intelligent Lending and Embedded Marketplace

• Develop a strong pipeline of engaged potential and current customers

• Create and refine effective marketing programs that leverage 1st and 3rd party company/contact firmographic, demographic, and intent data

• Utilize innovative multi-channel engagement techniques to drive customers to next-best actions

• Deliver a mix of targeted promotional and value-added campaigns

• Work with product marketing to identify, develop, and leverage target personas

• Support conference/event outreach and follow up efforts

• Leverage insights to improve future campaigns and automation

• Partner closely with various teams within marketing, sales, and product

• Maintain documentation around lifecycle marketing programs and monitor the overall customer experience

​What you’ll need to be successful:

• Highly experienced with B2B account-based marketing - ideally B2B SaaS products that serve financial institutions and/or enterprise companies

• Strategic disposition, strong follow through, and focus on data-driven decision making

• Proven track record of successful collaboration with cross-departmental stakeholders from senior leadership

• Willingness to boldly experiment and create structure within a new growth area

• Overall growth mindset and a flexible attitude

• Connection to Lendio and our mission

• Master of lifecycle marketing fundamentals

  • Customer journey mindset and focus on increasing stickiness and LTV

  • Highly experienced with HubSpot as a CRM

  • HTML/CSS skills

  • Detail orientation

Pay Range:

Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Untracked PTO (Paid Time-off)

• 401(k) with company match 

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program

• Discounted cellular plans

Get to know Lendio:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.

Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Lendio participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.