Lifecycle Marketing Manager - B2B2C

Roo’s Full & Part-Time Hiring program is changing how hospitals and veterinary professionals find their perfect match, not through traditional recruiting, but by working together first and hiring only when it’s truly a fit.

We’re looking for a Lifecycle Marketing Manager (B2B2C) who can bring this vision to life at scale. You’ll own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program and design personalized, automated communications that guide users from casual shifts to long-term career commitments.

If you’re passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program that’s part job placement and part matchmaking magic, this is the role for you.

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.

• Own the communication experience across the entire full and part-time placement funnel:
  • Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions.
  • Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics.
• Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
• Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.

• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?”
• Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes.

• Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
• Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
• Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.

• Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.
• Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction.
• Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.

• 4+ years of experience in end-to-end lifecycle strategy and ownership, CRM, or engagement marketing — ideally within B2B2C, marketplace, or staffing/recruiting environments.
• Proven experience in a startup or tech environment, with comfort operating in fast-paced, ambiguous contexts where priorities can shift quickly.
• A strong track record of designing new and scaling cross-segment lifecycle programs — ideally spanning both supply (providers: vets/techs) and demand (hospitals/practice managers).
• Hands-on expertise with lifecycle tools like Braze, HubSpot, or similar, and a solid grasp of behavioral segmentation, trigger-based campaigns, and experimentation frameworks.
• A data-driven mindset, with fluency in using campaign dashboards, A/B testing, and attribution/ROI analysis to guide decisions and optimize performance.
• Strong empathy for both B2B and B2C users, with an ability to design journeys that feel relevant, personalized, and human.

Roo’s Full & Part-Time Hiring program is a uniquely modern approach to veterinary hiring — one that prioritizes real experience, mutual fit, and long-term success. By leading this work, you’ll:

• Help Vets and Techs find fulfilling, dream jobs.
• Help hospitals build stronger, happier teams.
• Help Roo scale one of its most mission-aligned, high-impact offerings.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role.  Please see below for examples of compensation ranges based on state averages.