Lifecycle Marketing Lead

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

Brainjolt LLC is a small, distributed team of learners, hackers, and doers who combine a metric ton of data science and market automation with a dash of creativity in order to entertain hundreds of millions of people a month. Join our forward-thinking marketing team dedicated to leveraging the latest in AI and automation to drive marketing success. We are seeking a highly strategic and analytical Lifecycle Marketing Lead with a passion for AI and deep expertise in data-driven personalization and email marketing to elevate our customer engagement strategies.

As a Lifecycle Marketing Lead, you will be instrumental in growing our engaged audiences via owned channels (email, SMS, on-site), and building and managing new outlets for us to reach these users with messages they’ll love! This role requires a blend of creative vision, advanced technical proficiency, and a keen eye for leveraging complex data-driven insights to optimize campaign effectiveness and guide junior team members. You must possess a profound passion for AI and a proven ability to apply it to drive marketing success.

• Design and implement advanced email, SMS, and in-app marketing campaigns using Iterable, with a focus on strategic personalization and user journey optimization.

• Lead the development of new tools and systems to personalize messaging, product recommendations, and suggested deals to users by leveraging our vast data warehouse and more than one billion USD in transaction data. This includes actively working with databases and employing SQL queries or connector tools (Tableau, Looker Studio, Google Sheets data connectors) to create critical data views and derive actionable insights.

• Strategically identify, build, and scale new channels or tactics that will be loved by our millions of users and meaningfully grow our revenue from direct channels.

• Develop sophisticated segmentations and customer journeys based on intricate customer behaviors and preferences, with the objective of maximizing engagement, conversion rates, and earnings per message sent.

• Lead continuous A/B testing and optimization on various elements of email campaigns, utilizing data analysis to drive significant improvements in outcomes.

• Collaborate extensively with our AI & data teams to integrate new product feeds, advanced recommendation engines, and dynamic deal alerts, ensuring cutting-edge personalization in our campaigns.

• Conduct in-depth analysis of campaign performance, providing strategic insights and comprehensive reports to leadership on user growth, engagement, and revenue metrics.

• Ensure all email campaigns comply with legal and ethical guidelines, and maintain top-notch domain health and deliverability metrics through proactive management and analysis.

• Provide guidance and direction to other team members on best practices in lifecycle marketing, data analysis, and AI application.

• 6+ years of progressive experience in email marketing, with a proven track record of managing large databases and high-volume email senders in a direct-to-consumer or ecommerce environment.

• Bachelor’s degree or equivalent experience in Marketing, Communications, Computer Science, Data Science, or a related field.

• Demonstrated passion for AI and extensive working experience with its applications in digital marketing, particularly in personalization and automation.

• A strong data-driven mindset, comfortable with complex data sets, and proficient in using various tools for data aggregation, analysis, and reporting, including SQL queries and data visualization platforms (Tableau, Looker Studio, Google Sheets data connectors).

• Growth-minded “builder” mentality with a strong portfolio showcasing successful, profitable email or SMS campaigns and complex customer journeys, with a particular emphasis on personalization at scale.

• Expertise in personalization strategies and implementation, especially within direct-to-consumer or ecommerce businesses, with the ability to conceive and implement systems, algorithms, and strategies for optimal product placement in subscriber communications.

• Exceptional analytical skills and advanced proficiency in metrics-driven marketing.

• Excellent communication, leadership, and collaborative skills to work effectively across teams and mentor junior marketers.

• Competitive salary + Semi-annual bonus

• Unlimited PTO – take a break when you need it!

• Industry-leading medical, dental, and vision plans + generous parental leave

• 401(k) company match plan – fully vested on day 1

• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)

• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)

• Career growth – we enjoy promoting from within!

#LI-HM1

To learn more, visit us Here.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

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Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.