The Marketing Associate will drive customer engagement for Joyride by developing lifecycle marketing campaigns, managing communications, and enhancing user experiences.
Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.
Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean, yet impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.
About the role:
We are looking for a Marketing Associate to lead customer engagement across the lifecycle of Joyride buyers and sellers. You will be responsible for developing marketing campaigns that drive business outcomes (activation, retention, revenue, and winback). The successful candidate will be an incredible project manager and methodical thinker with the ability to execute processes across cross-functional teams. Responsibilities will include Marketing Communications (owned channels), Social Media Management, Digital Advertising, User Journey Design, Measurement & Attribution, and Project Management of product improvements related to marketing.
About you:
-You’ve successfully executed lifecycle/CRM marketing programs for an early-stage business. -You are passionate about forming a deep understanding of users and can create personalized experiences to improve activation and retention.
-You are creative, analytical, and enjoy getting to the lowest level of detail to identify engagement opportunities.
-You have a bias to action and proactively identify areas for growth, owning the outcome.
What you’ll do:
-Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels.
-Develop and execute new user onboarding, retention, and winback strategies.
-Manage day-to-day marketing communications (email, social media, texting, and more)
-Work collaboratively with product and analytics to implement new features.
-Identify and develop new user engagement opportunities through rigorous testing
-Quickly catch bugs/issues and act urgently to address
Qualifications:
-1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business ideally in Automotive
-Proven ability to prioritize and execute tasks in a fast-paced environment
-Demonstrated aptitude in building user empathy and crafting highly personalized messaging
-Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes
-Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell
-A positive, upbeat attitude
Top Skills
Analytics
Constant Contact
CRM
Email Marketing
Zendesk Sell
Similar Jobs
Blockchain • Fintech • Financial Services • Cryptocurrency
As a Marketing Associate, you'll drive client journeys through lifecycle marketing, manage partnerships, execute campaigns, and analyze performance data.
Top Skills:
BrazeGoogle AnalyticsHubspotSegment
Beauty
Lead Freebird's email and SMS marketing strategies, optimizing customer retention and lifecycle revenue through campaign management and data analysis.
Top Skills:
AsanaAttentiveFigmaGa4Klaviyo
Healthtech • Telehealth
The Lifecycle Marketing Associate manages lifecycle marketing communications, executes project workflows, and ensures quality in email, SMS, and push channels while measuring performance data.
Top Skills:
Customer.Io
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
