Lifecycle Manager

Your Journey to Success:

The Lifecycle Manager has a strong passion for enhancing user retention for the consumers in our mobile app ecosystem. In this role, you will be responsible for developing and executing comprehensive retention strategies that maximize user engagement, reduce churn, and increase lifetime value for our mobile app users. The ideal candidate possesses strong analytical skills, a deep understanding of user behavior, and expertise in retention marketing tactics.

Your Mission:

Mobile Retention Strategy Development

• Design and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goals.
• User Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively.
• Lifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention.

Campaign Management

• Retention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS.

• Personalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments.
• A/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tactics.

User Engagement Enhancement

• Content Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returning.
• Feedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategies.
• Feature Utilization: Work with product teams to promote the use of key app features that drive sustained engagement.

Cross-Functional Collaboration

• Product Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releases.
• Acquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement.
• Customer Support Coordination: Collaborate with customer support to address user issues that may impact retention.

Data Analysis & Insights

• Performance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV).
• Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off.
• Reporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvement.

What Sets You Apart:

• 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry.
• Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns.
• A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives.
• Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams.
• Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns.
• UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention.
• Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market.

Preferred Skills:

• Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies.
• Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap).

Why Join Us?

• Work with a passionate, innovative team driving the next wave of industry solutions.
• Opportunities for professional growth and continuous learning.
• Competitive compensation, comprehensive benefits, and a flexible work environment.

In return for your dedication, we offer:

• Salary Range
• $90k-120k DOE
• Health benefits
  • Top-tier health benefits include; medical, dental, vision, LTD, and life insurance
  • Mental health benefits 
• Work-life balance
  • Unlimited PTO 
  • Hybrid model