Build, configure, test, deploy, and optimize lifecycle marketing automation workflows. Configure audiences, personalization, segmentation, and engagement logic; perform quality assurance; monitor performance; troubleshoot issues; maintain documentation; and collaborate with marketing, automation, and cross-functional teams to deliver reliable, personalized student engagement.
Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make
As a Lifecycle Automation Specialist, you will help bring Lifecycle Marketing strategies to life by building and supporting reliable, scalable lifecycle automation solutions. You will independently evaluate automation requirements and apply technical expertise to configure, test, deploy, and optimize lifecycle automation solutions. You will exercise technical judgment in applying implementation approaches, troubleshooting issues, and recommending improvements that enhance customer experiences and operational effectiveness.
Partnering with Lifecycle Automation Managers, Senior Automation Specialists, Automation Enablement, Lifecycle Marketing, and cross-functional teams, you will contribute to the successful implementation of lifecycle automation while continuously building your technical expertise and understanding of customer journey orchestration.
How You Will Bring Our Mission to Life
What You Will Do
- Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices.
- Configure audiences, automation workflows, personalization, and engagement logic exercising judgment to address technical requirements, data considerations, and customer experience objectives.
- Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience prior to production deployment.
- Analyze automation performance, diagnose implementation and data-related issues, determine root causes, and recommend solutions to improve reliability, efficiency, and customer experience outcomes. Escalate issues requiring broader solution, platform or architectural review.
- Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions while continuing to deepen expertise in automation design and orchestration.
- Partner with Automation Enablement to support production readiness, validate implementation requirements, and ensure solutions align with established platform standards.
- Maintain accurate documentation of automation solutions, implementation activities, testing results, and operational updates.
- Identify implementation improvements to strengthen automation quality and execution consistency.
- Evaluate automation requirements and apply implementation approaches that balance business needs, platform capabilities, scalability, and operational standards. Recommend alternative approaches when implementation challenges or risks are identified.
What Success Looks Like
- Lifecycle automation solutions are implemented accurately, reliably, and in alignment with established implementation standards.
- Implementation issues are identified, resolved, or escalated appropriately before impacting production.
- Automation solutions are delivered with a high degree of independence, incorporating sound technical judgment, proactive problem solving, and recommendations that improve operational effectiveness and customer outcomes.
How Impact Will be Measured
- Quality, accuracy, and timely completion of lifecycle automation implementations and initiatives.
- Documentation quality and adherence to implementation standards.
- Growth in technical capability, collaboration, and contribution to continuous improvement.
What You’ll Bring to the Team
Experience That Matters Most
- Typically 2+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms.
- Experience configuring or supporting marketing automation, customer engagement, or CRM solutions.
- Demonstrated ability to analyze technical requirements, evaluate solution options, exercise independent judgment, and resolve complex implementation challenges within marketing automation platforms.
- Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience).
Experience That’s Great to Have
- Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles.
- Exposure to email, SMS, or multi-channel customer engagement technologies.
- Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms.
- Familiarity with SQL, AMPscript, or other marketing technology scripting languages.
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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