Life Cycle Marketing Manager (Maternity Leave)

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
Who you are
We are seeking a strategic and analytical Life Cycle Marketing Manager to join our team on a temporary basis to cover maternity leave. This role is central to how we engage and convert high-intent leads, from initial awareness through to MQL and SQL stages.
You'll take ownership of our lifecycle programs, working across email, website personalization (Drift, Trendemon, Navatic, Mutiny), and retargeting campaigns to optimize the lead journey and drive pipeline growth. Your work will be guided by clearly defined KPIs and aligned with company goals, using journey mapping, segmentation, and campaign automation to deliver meaningful engagement at scale.
This is not a customer marketing role-it's all about turning leads into revenue opportunities. If you're someone who thrives on strategic ownership, cross-functional collaboration, and performance-driven marketing, we'd love to hear from you.
Job Requirements
What you should have

• 4+ years of experience in lifecycle, email, or CRM marketing, preferably within B2B SaaS organizations with a focus on lead lifecycle, demand generationת CRO, or email/CRM strategy.
• Proven track record of designing and executing nurture/automation programs that drive measurable improvements in conversion rates and prospects' retention.
• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Marketo experience is a plus.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Deep understanding of B2B user journey mapping and optimizing touchpoints throughout the funnel
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Exceptional communication and collaboration skills, with experience working cross-functionally in a dynamic environment.
• Comfortable working in a fast-paced environment with high standards and clear business impact

Preferred Qualifications:

• Experience in B2B SaaS or technology industries.
• Proficiency in data visualization tools (e.g., Tableau) and experience presenting findings to stakeholders.

Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan
• We have a flexible hybrid working model
• Work from home allowance- to get your home office set up!
• Payment for sick leave from the first day
• 2 Social Impact days per year for volunteering
• Annual Headspace subscription and wellness benefits
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• 10 bis or cibus/wolt- you get to pick!
• Transportation allowance
• Dog-friendly
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!