Category Lead, Ninja EMEA

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As we continue to grow, we are excited to add a Strategic Sales & Analytics (SS&A) Lead. This is a key leadership role within the Strategic Sales & Analytics organization, reporting directly to the VP, SS&A.
In this role, you will drive data-led decision-making across key retail accounts in EMEA, with a specific focus on the category. You'll be responsible for shaping market and category strategy, delivering actionable insights, guiding pricing and promotion recommendations, and ensuring strong business health tracking for the assigned portfolio. This is an exciting opportunity for a highly motivated, strategic thinker who thrives in a fast-paced, analytical environment and enjoys partnering cross-functionally to influence commercial outcomes.
What You'll Be Doing
Market & Category Strategy

• Act as the Ninja category expert you'll be monitoring market trends, pricing strategies, promotional effectiveness, and competitive dynamics.
• Ensure Ninja is consistently gaining market share by proactively identifying and addressing performance gaps.
• Partner with sales, marketing, and other cross-functional teams to develop data-driven category strategies that increase distribution, shelf space, and in-store visibility.
• Provide real-time POS analysis to support rapid decision-making and strategic course correction.

Business Performance & Analytics

• Lead financial and commercial performance analysis for Ninja EMEA, including variance and trend analysis to identify risks and opportunities.
• Develop and maintain reporting dashboards that provide clear visibility into key business metrics.
• Deliver daily, weekly, and monthly performance reporting covering sales results, category trends, and financial KPIs.
• Translate complex data into clear, actionable insights and communicate recommendations to senior leadership and stakeholders.

Strategic Sales Analytics & Reporting

• Analyze market opportunities, category gaps, and competitive threats within the EMEA market to inform strategic priorities.
• Manage the Master Event Calendar to ensure alignment across retail initiatives and promotional activations.
• Evaluate pre- and post-promotion performance to quantify impact and improve future planning.
• Track and measure KPIs including promotional lift, pricing elasticity, distribution gains, and overall sales performance.

Cross-Functional Collaboration

• Lead and collaborate closely with sales, marketing, finance, supply chain, and R&D teams to support the Ninja growth agenda in EMEA.
• Ensure strong alignment across functions to deliver category and business objectives.

What You'll Bring

• Fluent in English
• Bachelor's degree in Business, Finance, Economics, or a related field (advanced analytics education preferred).
• 7+ years of experience in strategic sales, category management, or business analytics roles, ideally within FMCG or consumer durables.
• Strong analytical capabilities with the ability to interpret complex datasets and translate insights into commercial strategies.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with BI and analytics tools is a plus.
• Excellent communication and presentation skills, with confidence engaging senior leadership.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Strong problem-solving mindset with a proactive approach to identifying market opportunities and risks.
• A commitment to diversity, equity, and inclusion, including acting as an ally, engaging with employee resource groups, and contributing to an inclusive, culturally aware workplace.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]