Lead Program Manager, Organic Social

Marketing Program Management enables Airbnb’s teams to operate as effectively and efficiently as possible, driving Airbnb’s priorities through seamless day-to-day operations, strong stakeholder alignment, with an eye towards scale and efficiency.

You bring creativity to the operational aspects of a Marketing team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles; you thrive in ambiguity and demonstrate problem-solving leadership with limited oversight.

The Lead Program Manager on the Global Marketing Social team owns the operational strategy and execution excellence behind Airbnb’s organic social always-on content series — the recurring content programs that continuously build brand presence, community, and cultural relevance across platforms. This is a high-impact role that sits at the center of how Airbnb shows up on social every day.
You are not just keeping content moving — you are defining how the Social team operates at scale. You think strategically about how always-on content ladders up to broader brand and business goals, identifying opportunities to evolve programming, sharpen prioritization, and make smarter tradeoffs as the landscape shifts. You will build and own the systems, governance, and ways of working that enable a world-class creative team to produce consistent, high-quality content across a global organization. Partnering closely with Marketing, Business, Strategy, Creative, and Production stakeholders, you ensure that always-on programming is planned, resourced, and executed with the rigor and intentionality of a major campaign — just at the speed and cadence of organic social.

As the Lead Program Manager, you lead others from ambiguity to clarity. You can take a vague content concept or an emerging business need, think through it strategically, define a repeatable operational model around it, and drive it to sustainable, scalable execution — without losing creative quality along the way.

• Partner with Marketing, Strategy, Creative, and Production stakeholders and more to drive collaboration, prioritization, and decision-making across always-on content series.
• Define and continuously refine “ways of working” for always-on organic social — crafting and socializing intake processes, content calendars, production workflows, and governance frameworks.
• Ensure each content series has a clearly documented brief: objectives, cadence, platform specs, tone guidelines, and success metrics.
• Maintain the single source of truth in Airtable: content calendars, production trackers, publishing schedules, status dashboards, and leadership summaries.
• Oversee timelines, dependencies, and publishing deadlines — identifying, untangling, and escalating blockers to keep content on schedule.
• Drive reviews and approvals across XFN stakeholders (Legal, Comms, Policy, Community); develop review workflows, set clear SLAs, and communicate outcomes efficiently.
• Partner with Social strategy, Community Managers, and Platform teams to guarantee assets are published on time and on spec across all organic channels.
• Lead content series retrospectives, codifying performance learnings and embedding them into future planning cycles and production processes.

• 12+ years of experience in Program Management, Content Operations, Account Management, or Project Management.
• Understanding of organic social content production and publishing across platforms
• Track record of building and operationalizing recurring content programs or editorial series at a large digital brand or media organization.
• Long-term strategic thinking balanced with near-term execution skills and a strong bias for building repeatable systems.
• Proven ability to build strong relationships and influence creative and business stakeholders without direct authority.
• Demonstrable skills in mediation, negotiation, and conflict resolution — particularly in balancing creative quality with operational velocity.
• Demonstrated track record of managing high-volume, always-on content workflows with cross-functional teams under consistent deadlines.
• Experience structuring and scaling content operations globally, including localization and transcreation workflows.
• Comfort working across the full content lifecycle: editorial strategy, creative production, platform publishing, community response, and performance reporting.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.