The Lead Product Marketing Manager will own product positioning, messaging, and go-to-market strategy, collaborating with Product, Sales, and Customer Success to drive adoption and customer value.
At BioRender, we’re on a mission to accelerate the world’s ability to learn, discover, and communicate science — transforming how knowledge is shared and making science open, collaborative, and easily understandable by all.
We’re shaping the future of science communication and are looking for talented individuals to help bring this vision to life! 🚀
About the Role
As a Lead Product Marketing Manager (Product) at BioRender, you’ll own product-specific positioning, messaging, and go-to-market strategy for a defined product line — driving adoption, revenue, and long-term customer value.
You’ll serve as the connective tissue between Product, Sales, and Customer Success — deeply understanding our scientific and enterprise users, translating insights into compelling narratives, and ensuring our go-to-market strategy resonates with the audiences we serve.
This is a highly cross-functional, product-focused PMM role ideal for someone who thrives on bringing complex solutions to market, enabling GTM teams to win, and shaping how innovative products are positioned in a competitive SaaS landscape.
What You’ll Be Doing
- Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers.
- Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies.
- Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing.
- Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team.
- Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value.
- Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy.
- Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively.
- Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness.
What You Bring to the Table
- 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact.
- Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives.
- Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals.
- Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches.
- Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence.
- Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams.
- User-obsessed and curious — you’re driven to deeply understand scientific and enterprise customers and advocate for their needs.
- Clear, concise communicator with strong storytelling skills.
- Experience marketing to scientific, technical, or highly specialized audiences is a strong plus.
Why join us?
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions! We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
BioRender is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Top Skills
SaaS
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