84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51°!
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As a leader on the 84.51˚ marketing team, you will promote Kroger Precision Marketing – our retail media, insights and loyalty marketing product suite. You will be responsible for leading and executing marketing plans that fuel our mission to grow brands.
The role requires hands-on strategic planning, crisp writing, a passion for consumer insights and media, tactical execution, and a knack for understanding CPG client motivations. You will work closely with subject matter experts, sales leaders, data scientists, and the marketing team. To be successful in this role, you will have a deep understanding of how to influence decision-makers at the intersection of ad tech and marketing. You will bring high standards for compelling and clear messages.
RESPONSIBILITIES:
- Positioning and Messaging: Plan clear and compelling narratives that define our value proposition in the broader marketing landscape. Build messaging hierarchies to drive clarity.
- Client Champion: Bring the voice of our clients into marketing plans by understanding and articulating the needs of key customer segments.
- Campaign Planning: Manage the strategy and timing of external communications in partnership with marketing operations to drive demand and empower clients.
- Content Development: Collaborate across teams to build creative assets including landing pages, videos, emails, articles, and social content.
- Product Launches: Plan, develop and lead marketing activities for new product launches and feature updates. Ensure consistent messaging to the right audiences.
- Success Stories: Build client testimonials, proof points, and case studies.
- Campaign Performance: Prioritize activities against team goals and recommend optimizations. Recap and communicate results.
QUALIFICATIONS/SKILLS:
- A proven track record for working cross functionally with product strategy, sales and marketing
- Minimum Bachelor’s degree in marketing, communications, or related field 5-7 years product marketing experience (agency, media, CPG)
- Experience creating & executing marketing plans
- Superior writing and visual communication skills
- Demonstrated history of building out and managing to key performance indicators
- An understanding of the retail data science/insights/media/advertising landscape and industry
- Ability to work independently, manage multiple projects, work under pressure, communicate effectively to a diverse set of stakeholders, and adapt to sudden changes in the work environment
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
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