Lead, Paid Social

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Are you a strategic thinker with a deep understanding of social platforms and a passion for end-to-end campaign ownership? Klaviyo is looking for a Paid Social Campaign Lead to head our global paid social efforts with a sharp focus on performance, innovation, and cross-functional collaboration.
In this role, you will take full ownership of our paid social strategy and execution-from ideation and planning through to in-platform activation, optimization, and analysis. You'll work across regions, platforms, and teams to drive measurable results and fuel Klaviyo's ambitious global growth.
How You'll Make a Difference:
In-House Activation & End-to-End Channel Ownership

• Own the full lifecycle of paid social campaigns-from strategy, setup, and optimization to reporting and insights.
• Execute hands-on-keyboard in-platform activation across multiple social platforms (LinkedIn, Facebook, Instagram, Reddit, TikTok) managing high-volume, multi-objective campaigns at scale.
• Develop audience segmentation and targeting strategies to support full-funnel marketing across regions and buyer stages, including partnering cross functionally to identify high-value accounts to activate account-based marketing (ABM)
• Monitor pacing, manage budgets, track invoices, and support monthly reconciliation in partnership with Finance.
• Analyze campaign performance and deliver actionable recommendations to continuously improve efficiency, reach, and impact.

Cross-Functional Collaboration

• Partner closely with Creative, Brand, Comms, and Integrated Campaigns teams to align on messaging, creative assets, and campaign strategy to drive engagement and where applicable, pipeline growth for target accounts
• Act as the subject matter expert on paid social for internal stakeholders, advising on best practices, trends, and opportunities.
• Collaborate with the Organic Social team to ensure synergy and alignment across paid and owned efforts.
• Support major company initiatives including Brand Moments, Product Launches, ABM Campaigns, and Partnerships, providing paid social expertise and execution.

International Expansion & Global Campaign Management

• Lead paid social activations across AMER, EMEA, and APAC, ensuring campaigns are localized, relevant, and optimized for regional performance.
• Identify region-specific opportunities for growth and recommend strategies tailored to different market dynamics.
  Work closely with regional teams to align on goals, messaging, and campaign timing.

Innovation, Experimentation & Emerging Platforms

• Drive a culture of experimentation by testing new platforms, creative formats, targeting strategies, and landing page experiences.
• Champion the adoption of AI tools and automation to accelerate campaign execution, streamline workflows, and enhance real-time optimization-enabling faster testing cycles and more efficient scaling across platforms.
• Partner with the data and creative teams to explore AI-assisted workflows, including creative iteration, audience modeling, and performance prediction.
• Stay ahead of social media and ad tech trends, continuously bringing fresh ideas and innovative tactics to the team.
• Perform other duties as assigned.

Who You Are:

• 8+ years of media planning and buying experience with a minimum of 3 years of hands-on-keyboard experience within paid social, including management of a high volume of active campaigns (50+ annually)
• In-depth knowledge of platform algorithms, ad products, optimization levers, and roadmap of LinkedIn, Facebook and Instagram required. X, Reddit, TikTok a plus
• Direct experience with creating, trafficking, tagging (via 3rd party ad server) and optimizing campaigns across platforms against brand, intent and direct response metrics
• Strong understanding of paid, earned and owned social strategies and tactics and how they all work tog
• Expertise with ABM platforms, CRM tools, and analytics to inform account targeting, report on campaign results, and drive pipeline outcomes
• Solid analytical experience with ability to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce
• Detail-oriented with excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$121,600 - $182,400 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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