Lead FP&A Analyst - GTM

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

As the Lead FP&A Analyst - GTM, you will be a primary Finance data partner and analyst for our Go-to-Market leadership. You won't just report numbers; you will explain what they mean for our growth. Your goal is to help Sales, Marketing, and Finance make better decisions by creating a driver-based forecast model as well as analyzing our customer acquisition costs, retention, and overall revenue health in the competitive cloud hosting space. Unlike a traditional FP&A role that focuses on OpEx, this role is the engine room of our growth. You will have a front-row seat to how the business scales and the autonomy to shape how we measure success

Key Responsibilities
 

Revenue & ARR Architecture

• Own the "Source of Truth" modeling for ARR (Annual Recurring Revenue), including new business, expansions, contractions, and churn.

• Design and maintain complex Bookings models that bridge the gap between sales activity (CRM) and financial reporting (ERP).

• Build automated cohort analysis and Net Revenue Retention (NRR) trackers to monitor the health of the customer base.
   

RevOps & BI Partnership

• Act as the Finance "Product Owner" for revenue data, working with BI to define data schemas and ensure data integrity in the warehouse.

• Collaborate with RevOps to audit the sales funnel, ensuring that Opportunity stages, Close Dates, and Contract Values are captured accurately for financial modeling.

• Identify and resolve data "leakage" between Salesforce and the financial models
   

Strategic GTM Financial Forecast & Planning

• Lead the monthly and quarterly GTM forecasting process for bookings and self serve ARR

• Develop "What-if" models to analyze the impact of changes in pricing, packaging, or sales compensation plans.

• Monitor sales productivity metrics (LTV/CAC, Magic Number, and Payback Period) to optimize marketing spend and sales hiring needs
   

Reporting & Visualisation

• Build and maintain executive-level dashboards in Tableau/Looker/PowerBI that track real-time GTM performance.

• Prepare monthly "Revenue Deep Dive" decks for the CFO and CRO, translating complex data into actionable insights.
   

GTM Finance AI Thought Leadership

• Partner with internal AI Council, Data Engineering, Business Insights and GTM leaders to drive operational efficiencies and enhanced accuracy in the GTM domain, from predictive analytics to customer health and variance commentary.
   

Required Skills & Qualifications

Technical "Must-Haves":

• Expert Financial Modeling: Mastery of Excel/Google Sheets (complex logic, dynamic arrays, and audit-friendly structures).

• Data Fluency: Strong SQL skills are required to query data warehouses (Snowflake, BigQuery, etc.) and validate BI reports.

• SaaS Metric Mastery: Deep understanding of the SaaS P&L—you should be able to explain the nuances of deferred revenue vs. billings vs. ARR in your sleep.

• CRM Expertise: Power-user knowledge of Salesforce or HubSpot (specifically how Objects and Fields relate to one another).

Soft Skills:

• The "Bridge" Mentality: Ability to speak "Sales" to the RevOps team and "Code" to the BI team.

• Extreme Attention to Detail: You are the person who finds the $1 variance in a $10M bookings report.

• Proactive Problem Solving: You don't just report that the data is messy; you work with Ops to fix the entry process at the source.

• Communication: Exceptional ability to deliver technical findings to non-technical executive leadership through written memos and oral presentations.

Experience Requirements

• 8+ years in Strategic Finance, FP&A, or RevOps at a high-growth SaaS company.

• Proven track record of building and scaling ARR sub-ledgers or complex revenue models.

• Experience reporting to or working directly with Finance leadership in a fast-paced environment.

Perks & Benefits

• Company Stock Options: Every employee is an owner in the company.

• Health & Wellness: Great Health Benefits (Medical, Dental, Vision, Life Insurance) and HSA Company contribution.

• Family Support: Fertility Benefits (IVF/Fertility drug coverage) and Paid Family and Caregiver’s Leave.

• Financial Security: 401(k) with a 4% match and Disability Insurance.

• Time Off: Generous Vacation Time, 4 Company Wellness Days a year, and 1 floating holiday.

• Home Office: One-time $500 payment to set up your home office.

• Mental Health: Free subscription to Calm and an Employee Assistance Program.

• Pet Friendly: Pet Insurance options available.

• Growth: On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.

Target Hiring Range: $120,000 – $135,000 USD

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We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.