Lead Director, Strategy & Product Management Digital Innovations

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

As part of Aetna’s Commercial Product organization, this position is responsible for designing, delivering, and managing new product offerings, with a particular focus on digital innovation. It will be imperative for the leader to understand market needs, the competitive landscape, and how to successfully drive product strategy and development across a matrixed organization.

The Strategy and Product Management Director is responsible for leading the development and launch of key products that leverage Aetna's digital capabilities, driving differentiation that leapfrogs the competition. The Strategy and Product Management Director will also serve as a key subject matter expert both internally and externally, regularly attending customer meetings.

The Strategy and Product Management Director must closely partner with Segment Leadership and Field Sales Leadership to ensure the development roadmap drives market differentiation and achieves revenue targets. The Strategy and Product Management Director will drive cross-functional collaboration with digital, sales, sales enablement, marketing, underwriting, actuarial, finance, and product engineering to design, deliver and communicate the value proposition of new digital products and capabilities.

The successful candidate is a compelling business leader with a deep understanding of the marketplace including payers, stand-alone engagement platforms, digital ecosystems, and 3rd party points solutions, with a demonstrated track record of designing innovative products and delivering them to market.
 

**Candidates may reside in any location.

Essential Responsibilities

• Leverages in-depth knowledge and understanding of products across functions and within market segments to direct the development and implementation of new digital product initiatives and enhancements.

• Leads product strategy and ensures successful development of new digital products including a customizable front door for employer groups and a personalized member experience to optimize health engagement and outcomes.

• Supports and leads matrix stakeholders across the CVS Health enterprise.

• Directs, evaluates, and provides requirements/specifications for use of appropriate business processes and systems to support product initiatives.

• Seeks and maintains comprehensive understanding of internal and external environmental influences and competitive pressures to develop and support commercial products.

• Drives development of effective product offerings to customers to meet commercial organizational goals.

• Understands and tracks key performance indicators including member engagement, satisfaction, and ROI.

• Establishes and manages large (or significant) cross-functional development and implementation work groups. Anticipates resource needs, sets priorities, establishes accountabilities, defines roles/responsibilities, and manages relationships to secure necessary resources not under direct control.

• Participates in and/or conducts focus group sessions, broker briefings or one-on-one meetings with consultants, brokers, general agents and/or employer groups to obtain voice of customer feedback and support achievement of sales and retention goals.

• Combines data-driven insights with market and segment research to uncover unmet customer needs and align existing solutions and/or design new solutions.

• Leads product performance management.

• Oversees business case development and product gating process.

• This is an individual contributor role that will work in a highly matrix organization.

Required Qualifications

• 10 years or more of healthcare, digital, and/or employee benefits industry experience

• Product innovation, development, and management experience

• Digital healthcare knowledge and experience

• Strategic thinker with ability to identify and capitalize on unmet needs.

• Strong written and verbal communication skills with ability to “tell the digital story” for Commercial Business

• Strong financial acumen to develop business cases, understand financial drivers of purchasing decisions, and target product price points relative to competition and customer expectations.

• Experience, comfort, and success working in and building relationships in a multi-stakeholder environment.

• Strong negotiation skills

Education

• Bachelor's degree from an accredited college or equivalent work experience is required.

• Master of Business Administration (MBA) is preferred.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 04/07/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.