Lead, Digital Performance and Insights

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

USAA is enhancing its digital experience to better serve our members' evolving needs.   To support this, our marketing analytics team is expanding its focus to encompass the entire customer journey, from initial touchpoint to policy acquisition.  We’re seeking a Lead Digital Analyst to drive impactful changes. You will be at the heart of digital storytelling and insight delivery – translating member behavior into clear, actionable tests and experience improvements.

This role offers a unique opportunity to influence senior executive leadership on the direction of our digital transformation initiatives. As a Lead Digital Analyst, you'll leverage your expertise to build trust through data and empower decision-making throughout the organization. If you're a strategic thinker with a passion for data and a proven ability to lead, we encourage you to apply.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL.  

Relocation assistance is available for this position.

What you'll do:

• Leverages expert business, analytical and technical knowledge to lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
• Applies advanced analytical techniques to solve business problems that are typically large scale with significant impact to current and/or future business strategy.
• Organizes and oversees the development of requirements/resources necessary to meet established objectives
• Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make recommendations to answer the business objective and drive the appropriate change. 
• Translates recommendation into communication materials to effectively present to all levels of management.
• Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
• Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
• Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
• Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
• Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
• Succinctly delivers complex analysis/findings in a manner that conveys understanding, influences senior executives, garners support for recommendations, drives business decisions, and influences business strategy.
• Provides subject matter expertise in operationalizing recommendations.
• Researches and pursues the latest and/or industry leading  practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
• Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc) or formal (E.g. Certifications or advanced coursework). ). 
• Innovates to create new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline is required; OR 4 years of related statistics, mathematics or quantitative analytics or related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of data & analytics experience; OR 6 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 8 years combined experience; OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 6 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.).
• 3 years of direct and/or indirect management experience.
• Demonstrates expert skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
• Expert knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.

What sets you apart:

• 5+ years experience in digital analytics, tagging & CRO.
• Analytics:  Google analytics, Adobe analytics
• Tagging:  Teailum, GTM, etc.
• Journey analysis.
• SQL required and python a plus.
• Predictive modeling experience.

Compensation range: The salary range for this position is: $143,320 - $273,930.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.