Leads the architecture, development, integration, testing, deployment, and maintenance of CRM, IVR, marketing automation, analytics, and campaign platforms. Oversees Salesforce or Dynamics 365 solutions, backend APIs, cloud infrastructure, CI/CD, observability, data pipelines, and automated testing. Mentors engineers, establishes technical standards, ensures security and compliance, collaborates with business and technical stakeholders, and manages delivery timelines across customer engagement and marketing technology initiatives.
Cprime is an AI-first, human-centered partner, combining strategic consulting with industry-leading platforms to drive innovation, enhance efficiency, and shift enterprise toward AI native thinking. Founded in 2003 and headquartered in the US, our clients span the globe and include more than 300 of the Fortune 500 companies. We bring deep expertise across Atlassian, IBM Apptio, ServiceNow, cloud, data, and enterprise agility to enable intelligent enterprises where people and AI orchestrate as one.
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Location: West Los Angeles, CA (3days a week on-site).
Job Summary:
Seeking a Lead Developer to join the Customer Engagement & Marketing Technology organization, sitting at the intersection of our Customer Experience Solutions (CES) and Campaign & Marketing Platform capabilities. In this role, you will architect and deliver scalable, secure systems that power customer support operations including CRM and IVR platforms as well as the marketing acquisition and lifecycle automation tools that drive customer growth. You will own the full software development lifecycle across these domains, lead a team of engineers, and serve as the primary technical authority bridging operational support technology and data-driven marketing platforms.
Key Responsibilities:
- Lead end-to-end SDLC for CRM/IVR applications and campaign/marketing platform services from requirements gathering through deployment, monitoring, and maintenance.
- Architect scalable CRM solutions on Salesforce (Classic & Lightning) or Microsoft Dynamics 365, and integrate them with marketing execution platforms such as Braze and Salesforce Marketing Cloud.
- Design and develop backend services and APIs supporting CES operations: contact center workflows, escalation management, partner management systems, and SLA adherence tracking.
- Own and evolve the campaign and acquisition technology stack, including ProspectApi/ProspectFileProcessor for direct mail and winback programs, SuperFunnel lead pipelines, and analytics tagging/SDK instrumentation across web and mobile.
- Drive integrations with analytics and attribution vendors (Adobe Analytics/GA360, AppsFlyer, Meta/Snapchat pixels, Firebase) and ensure data integrity across ODS/EDW pipelines feeding downstream platforms.
- Serve as the primary technical SME for CRM/IVR and marketing automation platforms; configure, customize, and integrate these systems with enterprise data infrastructure.
- Lead digital transformation and innovation pilots across the CES and marketing technology domains (BIAN alignment: Customer Campaign Design/Execution, Prospect Campaign Management, Customer Behavior Insights).
- Implement observability and monitoring solutions to ensure reliability and performance across all owned services.
- Build and maintain intelligent test automation frameworks (ReadyAPI/SoapUI/Selenium/JMeter) covering functional, integration, end-to-end, and accessibility testing; integrate test suites into CI/CD pipelines (Jenkins, GitHub).
- Lead test strategy, planning, and execution across all testing dimensions including API, UI, database validations, and performance.
- Mentor and grow junior and mid-level developers; define and enforce coding standards and best practices across the team.
- Collaborate cross-functionally with QA, Compliance, Data Engineering, Digital Marketing, and business stakeholders to translate customer journey insights and campaign requirements into technical solutions.
- Maintain technical documentation and ensure compliance with security, privacy, and regulatory standards applicable to customer data.
- Manage project timelines and report progress to senior leadership.
Technical Qualifications:
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 7+ years of software development experience, with at least 3 years in CRM/IVR systems and 2+ years in a technical lead or team leadership role.
- Proficiency in CRM/IVR platforms: Salesforce (Classic & Lightning), Microsoft Dynamics 365.
- Hands-on experience with marketing automation and lifecycle platforms: Braze, Salesforce Marketing Cloud/ExactTarget, or equivalent.
- Strong backend development skills in one or more of: .NET, Java, JavaScript/Node.js; frontend experience with Angular JS or similar frameworks.
- Experience with cloud platforms (AWS or Azure), Kubernetes, and CI/CD pipelines (Jenkins, GitHub Actions).
- Familiarity with analytics and attribution tools: Adobe Analytics, Google Analytics 360/Firebase, AppsFlyer.
- Experience integrating with ad-platform pixels (Meta, Snapchat) and session replay/VoC tools (Medallia/Decibel or equivalent).
- Solid understanding of data pipeline concepts and experience working with EDW/ODS environments and middleware layers.
- Strong grasp of security and privacy standards relevant to customer data handling (PCI-DSS awareness a plus).
- Familiarity with Jira, GitHub, and Confluence.
- Strong leadership, communication, and analytical skills with the ability to translate business requirements into technical solutions.
Preferred:
- Experience in fintech, prepaid card, or customer support technology platforms.
- CRM platform certifications: Salesforce Certified Developer or Microsoft Dynamics CRM Certification.
- Familiarity with CES operational domains such as escalation management, partner scorecards, and voice-of-customer programs.
- Experience with direct mail acquisition workflows, prospect file processing, or winback campaign engineering.
- Knowledge of BIAN service domain frameworks as applied to marketing and customer engagement.
- Contributions to open-source projects or technical publications.
- Experience evaluating and decommissioning legacy vendor platforms (e.g., migrating off deprecated marketing tools).
Third party candidates will not be considered for this opportunity. Cprime does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cprime employees, or any other company location. Cprime is not responsible for any fees related to unsolicited resumes.
What We Believe In
At Cprime we believe in facilitating social justice action internally, in industry, and within our communities. We believe part of our mission is to expand the minds, hearts, and opportunities of our Cprime teammates and within the broader community to include those who have been historically marginalized.
Equal Employment Opportunity Statement
Cprime is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
Cprime Los Angeles, California, USA Office
Los Angeles, United States
Cprime Pasadena, California, USA Office
130 W Union St, Pasadena, CA, United States
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