Lead Category Manager, Yahoo Personal Finance

Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

Position Overview

The Lead Category Manager, Personal Finance will drive revenue and growth for our emerging Personal Finance products being built for the 240 million users that come to Yahoo every month. Personal Finance is in the early stages of creating a full suite of products to better inform their financial decisions and our traffic and revenue is growing rapidly. You will lead our efforts to grow traffic to our properties, optimize the performance of those pages and work both internally and externally to manage the systems and partnerships that drive our revenue. You will lead our efforts in Banking, Mortgage, Insurance and other Personal Finance categories while working closely with existing efforts in Credit Cards. This is a role that will require a data-first orientation and an exceptional attention to detail, combined with high-level strategic vision, a strong bias towards action and pragmatic execution. 

This is a hybrid in-office role located in the San Francisco Bay Area.

Key Responsibilities:

• Traffic growth: Work closely with Editorial and SEO teams to identify areas to grow traffic whether through optimizing existing content or identifying new content. While SEO is a large driver, you will also look to leverage other channels including, but not limited to Internal Yahoo traffic, Video or emerging channels.

• Monetization optimization: You will coordinate with Editorial, Product and Engineering to design and test on-page revenue optimization. This may involve developing new promotional units, exploring different placements or finding new surfaces.

• Partnerships and infrastructure support: Lead efforts across Yahoo to identify traffic sources through Mail, Home Page, Sports, etc. Work with both Yahoo Finance and other Yahoo teams on core infrastructure elements required to deliver maximum revenue. Collaborate with outside partners to identify, test, onboard, and optimize revenue opportunities.

Qualifications:

• 4+ years experience as a Category Manager with a strong track record of revenue optimization and crisp execution.

• Highly analytical, strong command of data tools and precise attention to detail

• Deeply interested and knowledgeable about FinTech products while understanding user needs and interests across a variety of consumer financial products: credit cards, mortgages, checking & savings, personal loans, insurance, etc.

• Understanding of marketplace dynamics across various Personal Finance verticals

• Partner closely with ad sales, SEO, design, engineering, and content to shape new products and ensure continued success of existing products.

• Effectively balance short-term goals and needs with long term ambitions.

• Able to communicate concisely combined with an eagerness to communicate readily

• Knowledgeable about SEO

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $122,250.00 - $255,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.