Lead Brand Copywriter

WHAT YOU’LL DO

Team Overview:

The Braze Brand team brings our company’s story to life across every touchpoint. From product marketing to event activations, we craft messaging and experiences that elevate our voice in the market, deepen emotional connection with customers, and help our internal teams do the same. Our work builds awareness, drives preference, and sets the tone for what Braze stands for—today and in the future.

Responsibilities:

• Act as a senior brand writer and messaging strategist, owning copy development across a wide range of formats including advertising campaigns, video scripts, landing pages, newsletters, product narratives, and event experiences.
• Develop and uphold the Braze brand voice across global channels, acting as an internal consultant and advocate for best-in-class copy and consistency.
• Serve as copy lead for brand campaigns and creative initiatives, partnering closely with Creative Directors, Designers, Producers, and cross-functional stakeholders.
• Translate abstract or complex ideas into compelling, human-centered messaging that connects with both technical and non-technical audiences.
• Drive high-quality creative collaboration across departments—including Creative Studio, Demand Generation, Product Marketing, Customer Marketing, Events, Sales, and Product—to deliver cohesive messaging at every stage of the funnel.
• Support naming and taxonomy initiatives for products, features, and campaigns in partnership with brand and legal stakeholders.
• Contribute to creative process development and workflow optimization across copy and design.
• Apply performance insights to iterate and optimize messaging for clarity, tone, engagement, and conversion.
• Write for internal and external corporate events, crafting everything from in-booth collateral to keynote intros to branded experiences.
• Bring a sharp eye to editing, ensuring all copy meets the highest standards of quality, grammar, and clarity.

WHO YOU ARE

You’re a big-picture thinker with a detail-obsessed writing style—and you thrive on building brand stories that cut through the noise. You know how to make complexity feel simple, bring strategy to life with creative execution, and collaborate with stakeholders at every level. Whether you’re working on an integrated brand campaign, scripting a product explainer, or polishing a headline in Figma, you bring both confidence and curiosity to the work. You’re not just a wordsmith—you’re a strategic partner and an advocate for great storytelling.

Qualifications:

• 6+ years of experience as a copywriter or brand writer, preferably within B2B tech, SaaS, or a creative agency
• Experience working in-house on brand or marketing teams at a tech company strongly preferred, along with advertising or creative agency experience
• A strong portfolio showcasing a range of formats (advertising, digital, product, video, editorial), with a clear understanding of brand voice and storytelling craft
• Experience writing for B2B audiences and tailoring messaging to a range of personas, from CMOs to technical users
• Demonstrated ability to work cross-functionally and present ideas to creative and non-creative stakeholders
• Exceptional writing and editing skills, with meticulous attention to detail
• Proficiency in SEO writing fundamentals, including meta descriptions, H1/H2s, and accessibility best practices
• Comfortable applying A/B testing insights to optimize messaging
• Familiarity with creative production tools and processes (Google Suite, Figma, CMS, Keynote)
• Highly organized, proactive, and comfortable managing multiple priorities and timelines
• Bonus: Experience with naming, taxonomy, legal vetting, or trademark processes

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $136,500 - $144,000/year with an expected On Target Earnings (OTE) between $151,700 - $160,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.